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To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene.
So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices. As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.
There are many options available on the internet for OTT programmatic advertising platforms, making it challenging to select one that might be the best OTT programmatic advertising platform. All platforms have capabilities that might or might not be compatible with your business model, and what works for one would not most definitely work for everyone. That said, it is vital to not just rely on what the reviews say and experiment with platforms for yourself. It is necessary to conduct tests and analyze their results to choose your business’s best OTT programmatic advertising platform. The sworn method for selection is research and testing.
Vimmi OTT advertising platform helps operators and content providers target new audiences, onboard new users on an AVOD content package, and convert ad-supported content package viewers into paying subscribers. It offers top-notch targeting capabilities and full viewability for ads. It gives a TV-like commercial experience to users. Their advanced analytics platforms aggregate users’ behavioral data and operators’ proprietary data, allowing brands to increase their campaigns’ efficiency by targeting the most relevant audience.
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Strategus delivers audience-targeted ads on Internet-connected devices instantly. Their team has pioneered programmatic placement of over-the-top advertising and revolutionized ad tech strategy for advertisers who want data-driven optimization and real-time campaign management. They deliver content to the target audience when they’re most likely to act. Their real-time analytics allow them to pivot and perform, placing the messages in front of engaged viewers with every single ad dollar spent.
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Verizon’s robust cross-screen data fueled by direct consumer relationships enables advertisers to understand and reach their audiences across multiple dimensions on every device. They ensure smarter performance with their machine learning algorithms. They leverage direct connections for nearly 900M monthly consumers across search, mail, content, commerce, and more to give you a complete picture of your audience.
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With ViewLift, you can boost your sports video OTT platform and create a new way of watching sport, anywhere, anytime, and with any devices. Their capability to scale and deliver a custom project is endless. They capture the critical data and integrate them into your marketing funnel. They create an easy-to-use and friendly user experience to retain all types of customers. Their easy onboarding process and the capability to process video instantaneously make the UX unique.
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Setplex offers a state-of-the-art OTT or IPTV solution that is future-proof and delivers a superior user experience across all major platforms. With Nora Middleware, their highly intuitive administration interface designed to be straightforward and easy to use, you can control all aspects of your platform from the dashboard. They are constantly updating their UI to optimize the user experience. Their real-time analytics gives detailed insights into your content investment by understanding your customers' viewing habits.
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It has become necessary to advertise across OTT platforms because viewers are no longer tied to cable and have switched to streaming services. Plus, given the pandemic and users having to stay at home, the streamed content has accelerated. With the shift in audiences, the brand needs to follow the audience and make a shift. In the media mix, OTT has become essential and has been on the rise. Programmatic OTT advertising transactions rose 40% from April 5th through May 16th, 2020, as the brand capitalized on the audience that was stuck at home. Your brand needs one of the best OTT programmatic advertising platforms that have been listed above.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Some things to look for in an OTT advertising platform are: 1. Targeting options 2. Ad Analytics 3. Yield optimization tools 4. Video platform features
Two platforms to consider if not the ones mentioned above, are: Google AdX and Brid.TV Marketplace.
