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Ok, we all know that direct deal partnerships are rewarding, and you can make 2X of your regular ad income from direct deals from a single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the piece. In this insightful write-up, I’ll share the tips and best practices that can help you find direct advertisers for your blog. Before you take the journey of ‘hunting the direct advertisers’, you need to align your content to ensure a few key things.
Exploring various listing websites like G2, Trustradius, Capterra, etc., will give information about the software that is relevant to your niche. Many of these SAS companies have a monthly marketing budget and looking to work with direct publishers and bloggers to amplify their customer reach. For most cases, you can find a contact email id either on the about page or on the contact us page. Go ahead and initiate an email conversation to see how things unfurl.
On a number of occasions, many of your competitor websites are already working with many of the direct advertisers. These advertisers are looking to work with more publishers in the same niche, and reaching out to them is the best possible way to finalize a contract.
If you are using Google Ad Manager, then you can see the top advertisers who are bidding on your inventory. You can go ahead to the reporting section of Ad Manager and create a report to find the list of available advertisers who are constantly bidding on your ad inventory over a period of time. Next, you need to download the Excel sheets containing the list of advertisers and reach out to the small and medium-sized advertisers directly, stating to them that they are already transacting with your website through Google ad manager. During the course of your interaction, you can offer them a proposal to directly advertise on your website at premium locations and placements for a competitive rate.
When you write more about software products, digital products, and goods, you are already in the order of advertisers and marketing professionals who are constantly looking for their product mentions across the web. Eventually, these people will try to get in touch with you with some form of a marketing proposal.
It is always a good practice to mention brands and businesses which are relevant to your needs, talk about them on your social media channels, and generate a few organic leads for them. This opens up a gateway for a possible future partnership which you can scale and can result in good monetary benefits. While this requires significantly less effort from your end, this can mean a lot for businesses who are looking to expand their audience reach.
Starting a YouTube channel can be quite useful and lucrative at the same time. This gives you an additional opportunity and a source from where brands can discover your website identity. Create informational videos for your audiences to keep engaging with your content and brings potential customers to your website and increase your business. You can take a help of a free online video editor such as InVideo to edit your YouTube videos and give them the professional look that it needs.
If you have an Instagram account for your blog or website, Make sure you tag some of the relevant advertisers across your niche when publishing an image or infographic. This not only ensures multiple recalls but also gives you an additional chance of content amplification as they share your post with their audience base.
It might happen that a number of your potential advertisers stumble on your website and visit the about and advertise page. Since there is no way to keep track of this, it is always a good practice to update your about page with all relevant and necessary inclusions like- having a proper Media Kit with pricing information, contact email id of the person in charge, testimonials list of current and previous advertisers who have advertised on your website. Also, it is a good idea to provide a list of all available ad formats which advertisers can target to generate leads and drive ROI.
It is of utmost importance to ensure that you engage in brand-safe practices and take all the precautions to keep producing outstanding content. Ensuring such practices not only makes your website carve its own niche and stay ahead of the competition but also will result in high-paying advertising deals.
You can have the option to run an unlimited number of ad formats like display, native, pop-ups, full-page takeovers, video, in-text, link blocks, and more. The only target you need to meet is to ensure that you're giving them a higher return on investment compared to their other marketing channels. As long as this is taken care of, you are good to propose any type of advertising format that works well with your blog.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
If you are able to reach advertisers directly, you will not have to pay the middleman and will get more say in the number of ads you use, place, and more. Also, this helps publishers gain credibility.
You have to make sure that your website is popular and that you have a good amount of traffic. Your website must have a clearly defined niche, and the design must be good.
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