8 Best White Label Programmatic Advertising Platforms

Benefits of White Label Programmatic Advertising Platforms

White-label programmatic advertising platforms have become highly prevalent in recent times. It has several benefits:

• Ownership: It provides advertisers with ownership that gives them freedom and makes adtech solutions sophisticated.
• Easy connectedness: These can be connected with the custom Supply Side Platforms, and the advertisers would be in charge of where the traffic comes from and get all of the data.
• Management in one account: They can help you abandon the rest of the self-serve DSPs, and you can assemble all your activity in one account. If you use multiple platforms, there is a chance that you might compete with your bid. 
• Diversity: It can be connected with as many SSPs and DSPs, and you would get the most incredible traffic diversity.

Here are the 8 best white-label programmatic advertising platforms that you can rely on:

1. BidMind

BidMind is an omnichannel programmatic advertising platform delivering ads across connected TV (CTV), digital out-of-home (DOOH), digital audio, in-app, and web. BidMind helps brands and agencies launch and optimize performance-driven ad campaigns to reach highly engaged audiences. Clients are offered a suite of industry-leading targeting capabilities providing up to hyperlocal, demographic, and cross-device parameters. The platform is available as a white-label solution for agencies and advertisers ready to become tech vendors, self-serve, or as a fully managed deal.

Key features:

• Omnichannel approach with unique media planning tool
  
• Digital channel, platform, location & geofencing, content type, and dayparting targeting
• First-party audience uploading feature & 100,000+ tailored third-party audience segments available for targeting.
• Antifraud shield powered by Pixalate and Double Verify
• 24/7 access to reporting
• Hands-on customer support
• Ability to add custom features upon request
  

Additional Info: BidMind clients have the flexibility to manage users, adjust commissions, and incorporate their own white-label clients along with their advertisers.

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2. Epom DSP

Epom offers a ready-to-use RTB technology that facilitates transparent and autonomous advertising. This White-Label solution is designed to serve your advertising business in many ways, and it automates performance optimization with a system of bidding rules. They offer all ad formats, from banners to stunning videos to native ads.

Key Features:

• Allows you to set up accounts for advertisers to allow them to bid on your traffic programmatically
• Allows you to structurize your inventory and sell premium placements directly
• Puts together an ad server and DSP to offer your inventory to advertisers
• Provides the best user experience with user-friendly native ads
• Helps enrich advertiser's targeting by making ads relevant
• Helps run retargeting ads on different websites by connecting other SSPs as traffic sources. 

Additional Info: They have a Bidding Multiplier that automatically adjusts your bids for specific traffic sources to get your bid win without overpaying for it.

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3. Smarty Ads: Best White Label Programmatic Ad Exchange Platform

Smarty Ads' patented technology for their white-label programmatic advertising platform offers complete control and flexibility to support all kinds of business models in the programmatic marketplace. It is fully customizable and includes a wide range of optimization tools to deliver an entirely fresh experience that serves all the end-user needs. They offer self-branded platforms that can help you set up a controlled in-house monetization envirnment.

Key Features:

• Allows you to get to work using prebuilt technologies without going overboard with coding, designing, licensing, integrations, and maintenance.
• Offers immense functionalities that allow platform owners to establish advanced trading rules by exercising conrol in traffic flow, quality, and more
• Offers a full-stack advertising infrastructure that is a result of both experience and expertise

Additional Info: Their platform is completely customizable and a self-serve solution that provides the opportunity to create your own media buying platform according to your specific needs.

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4. Admixer: Best White Label Programmatic Ad Network Platform

With AdMixer's In-House AdTech Stack, which is tailored to their needs, advertisers can take complete control of programmatic buying and enhance their marketing. They provide your media buying team with everything they need to improve the performance of marketing activities. The all-in-one programmatic platform has a lot of features to offer.

Key Features:

• Advertisers can connect the inventory and access large-scale direct Publishers, Ad Exchanges, SSPs, and Ad networks in one place. 
• They help manage audience segments with ease.
• With their app analytics, you can track the effectiveness of your campaigns on an ad unit level.
• They offer all ad formats, including display, video, branded, rich media, and in-app formats.

Additional Info: Advertisers can integrate external tools like 3rd-party trackers, verification and anti-fraud tools, etc. 

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5. Targetoo: Best White Label Programmatic Advertising Platform

Targetoo offers a smart and simple white-label solution that can be tailored according to your need. They allow you to provide self-service access and view-only accounts to your own customers.  They also provide autonomous approval of campaigns, and you can tailor colors, DNS settings, custom terms and conditions, and set-up of the interface/platform according to your needs.

Key Features:

• They have no minimum monthly fee if you buy a white label programmatic platform from them and no need to pay third-party service provides any fee.
• You can appear as an activation partner in DMPs and successfully rebrand your name.
• You would have absolute control over the logo, buttons, colors and everything is customisable
• They develop, test and create functionalities, hence, have the ability to influence the roadmap
• They allow you to serve ads in basically all countries
• Offes various API scenarious to allow you to use your own connection point, access campaign settings and control them.

Additional Info: They offer customization in every element and section to make the DSP just as the advertiser wants it.

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6. Adkernal: Best White Label A-in-One Programmatic Advertising Suite

Their White Label DSP Suite is an all-in-one trading desk solution. The feature-rich bidder suite has been made for agencies, networks, and in-house media buying that need an enterprise-level trading desk for connecting SSPs, exchanges, and direct publishers and advanced campaign management features.

Key Features:

• It is fully hosted and ready for you to run your domain.
• It has a customizable design and logos.
• It has a Self-Serve Advertiser UI for reporting or campaign management.
• They provide fast and multidimensional reporting.
• They offer contextual, device, demographic, and multi-factor retargeting.
• Their true AI enables the optimization of campaigns for target KPIs.
• It allows third-party integrations with the leading IVT fraud solutions, conversion tracking software, SSPs, Exchanges, and DSPs. 

Additional Info: They support white-label-ready interfaces for advertisers, direct publishers, and campaign managers. They have a world-class hosting infrastructure from a leader ad serving and entertaining up to 200 billion requests each day.

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7. Admachine: Best White Label Programmatic DSP Advertising Platform

Admachine's Platform.io is the ultimate customizable white-label programmatic stack. It enables transparent, resource-efficient, and profitable advertising operations for digital ad agencies, networks, and brands. Advertisers can manage their campaigns effectively in real time, eliminate disruptions, and minimize time-to-value with low startup costs and complete customizability. 

Key Features:

• It helps advertisers brand the platform with logos, icons, and favicons of their choice.
• Advertisers can customize ad management according to their budget and strategy and n manage all user accounts from a single dashboard. 
• It helps optimize ad inventory with the most engaging formats.
• It helps measure the performance with fine-grained analytics in real time.

Additional Info: They have an intuitive user interface, and they guarantee their clients a dedicated assistant manager.

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8. GetIntent: Best White Label Programmatic Advertising Platform

GetIntent  helps you build a completely customized platform that you can label with your brand with all the essential feature built-in. It helps configure your marketplace in a way that generates more yields.  They allow you to enjoy better control, transparency, and efficiency of programmatic buying without dipping into technology. Their full0stack platforms are affordable. 

Key Features:

• Offers intuitive and powerful UI that shows your campaigns perform in user-friendly dashboards.
• With AI-powered optimization, you can optimize campaigns by viewability and media cost metrics.
• With granular reporting, you can observe campaign performance in real-time and drill down into any metric.
• They help deliver ads in the most innovative varieties of display, video, and native formats across screens.
• They also help expand the targeting capabilities with their first-party data onboarding
• Offers automatic fraud filtering with their self-learning anti-fraud engine that does the inventory quality check.

Additional Info: They are very affordable and offer a full-stack demand or supply platform at the cost of an ad server.

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White-label programmatic advertising is the new and effective solution to programmatic technology. It is the faster alternative to all other technologies available and serves ads in just a millisecond. It gives you absolute control over your campaign's performance and does away with the need to use multiple programmatic solutions simultaneously. It is a readymade solution and has all the benefits and unique perks. This article has some of the white-label programmatic advertising platforms listed, and you can use these to simplify your advertising process.