The aim for everyone in the advertising world is to hit the perfect spot with their creatives. The White Label Programmatic Advertising Platforms are the most precise, quick, and insightful software solutions for programmatic advertising. White-label software is a readymade tool that can be rebranded entirely according to the company's needs. These are advertising platforms with no tag and are put up for sale. Instead of paying monthly fees, White Label advertising platforms become your product. Most advertisers who use the white label DSP find this a way to simplify programmatic media buying, and they do not have to overpay for each impression and have all the data coming to them. Below, we have listed the best white-label programmatic advertising platforms.
White-label programmatic advertising platforms have become highly prevalent in recent times. It has several benefits:
Here are some of the best white-label programmatic advertising platforms that you can rely on.
Epom's DSP is a ready-to-use RTB technology that ensures simple, data-driven, and cost-effective media buying with your DSP. This White-Label solution is designed to serve your advertising business in many ways, and it automates performance optimization with a system of bidding rules. They offer all ad formats, from banners to stunning videos to native ads.
Additional Info: They have a Bidding Multiplier that automatically adjusts your bids for specific traffic sources to get your bid win without overpaying for it.
Smarty Ads' patented technology for their white-label programmatic advertising platform offers absolute control and flexibility to support any business model in the programmatic marketplace. It is fully customizable and includes a wide range of optimization tools to deliver an entirely fresh experience that serves all the end-user needs. It helps advertisers use the advertising platform under their brand name and make their branded environment by adding their corporate identity to the pre-designed framework template.
Additional Info: Their platform is completely customizable and a self-serve solution that provides the opportunity to create your own media buying platform according to your specific needs.
With AdMixer's In-House AdTech Stack, which is tailored to their needs, advertisers can take complete control of programmatic buying and enhance their marketing. They provide your media buying team with everything they need to improve the performance of marketing activities. The all-in-one programmatic platform has a lot of features to offer.
Additional Info: Advertisers can integrate external tools like 3rd-party trackers, verification and anti-fraud tools, etc.
Targetoo offers a smart and simple white-label solution that is tailored to the advertiser's needs. They can provide self-serve access and view-only accounts to their respective clients. They can also provide autonomous approval of campaigns, and they can tailor colors, DNS settings, custom terms and conditions, and set-up of the interface/platform according to your needs.
Additional Info: They offer customization in every element and section to make the DSP just as the advertiser wants it.
Their White Label DSP Suite is an all-in-one trading desk solution. The feature-rich bidder suite has been made for agencies, networks, and in-house media buying that need an enterprise-level trading desk for connecting SSPs, exchanges, and direct publishers and advanced campaign management features.
Additional Info: They support white-label-ready interfaces for advertisers, direct publishers, and campaign managers. They have a world-class hosting infrastructure from a leader ad serving and entertaining up to 200 billion requests each day.
Their White Label Advertising platform is a powerful solution to running your own branded DSP and Ad Exchange Business. They help you create your own branded environment by adding your logo and URL. It allows agencies, brands, and in-house media buying teams to manage programmatic and direct buying actives across the spectrum of programmatic and direct placements.
Additional Info: You can increase your productivity with their simple and intuitive interface to create and manage your campaigns and assets.
Admachine's Platform.io is the ultimate customizable white-label programmatic stack. It enables transparent, resource-efficient, and profitable advertising operations for digital ad agencies, networks, and brands. Advertisers can manage their campaigns effectively in real time, eliminate disruptions, and minimize time-to-value with low startup costs and complete customizability.
Additional Info: They have an intuitive user interface, and they guarantee their clients a dedicated assistant manager.
GetIntent helps you build a completely customized platform that you can label with your brand. It helps configure your marketplace in a way that generates more yields. They provide a ready-to-use platform with all essential tools and helpful features already built in. They allow advertisers to enjoy better control, transparency, and efficiency of programmatic buying without dipping into technology.
Additional Info: They are very affordable and offer a full-stack demand or supply platform at the cost of an ad server.
White-label programmatic advertising is the new and effective solution to programmatic technology. It is the faster alternative to all other technologies available and serves ads in just a millisecond. It gives you absolute control over your campaign's performance and does away with the need to use multiple DSPs simultaneously. It is a readymade solution and has all the benefits of the self-serve DSP and its unique perks. This article has some of the white-label programmatic advertising platforms listed, and you can use these to simplify your advertising process.
Editorial Staff at PublisherGrowth is a team of blogging and adtech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Although SmartyAds is a widely used technology and is extremely popular, people look for other alternatives for ease of use and better reliability. These are StackAdapt, Basic, Zeto, and Google Marketing Platform.
The programmatic advertising platforms act as intermediaries that connect random publishers and advertising based on pre-built audience segments. Ad networks are famous for reselling impressions among themselves, so the final source of your traffic is not known.