R2B2

The following are the products offered by R2B2.io-

•  Various ad formats- A wide display of ads is offered by R2B2 that includes full-screen ads, vignettes, native ads, takeover skins, in-media formats and more. 

• Programmatic solutions for ads- It leverages programmatic techniques, like real-time bidding, to ensure automated auctions. The direct deals permit the publishers to work personally with the premium demand sources. 

• Publisher support tools- Publishers can predict their profits through the Revenue estimation calendar provided by R2B2. The analytics and reporting ensure that the ad engagement and performance can be effectively monitored.

• SSPs and supply-side partnerships- 21 SSPs are integrated by R2B2 to provide a diverse range of demand sources, which can aid in increasing the fill rates and also optimize the revenue generated.
• Custom ad solutions- Tailored ad solutions are provided along with placements and formats. This allows the publishers to experiment with the designs and meet the branding preference.

Following are the features and attributes of R2B2- 

• Diversity in ad formats- A wide array of ad formats are supported on the website, including supply-side, inter scrollers, native ads, traditional banners, takeover skin, bumper ads, etc. 

• Real-time bidding- Publishers are allowed to sell their existing ad inventories through real-time auction. Hence it offers competitive rates as well as effective demand sourcing. 

• Tools for revenue optimization- A proprietary optimization engine is present that allows continuous analysis of the progress of the campaign as well as helps to adjust the ad placements. Revenue estimation tools are also provided to predict the profit of the campaign and generate efficient traffic. 

• Integration of Supply-side platform- R2B2 collaborates with as many as 21 SSPs, which provides publishers with access to different demand sources while enhancing the fill rates. 

• Advanced analytics- Detailed performance reporting is given to the publishers so that they can gain insights about the progress of the ongoing campaigns.
• Options for customization- Publishers are provided with tailored ad solutions to meet the engagement demand and brand preference that include creative designs and ad placements.

Payments by R2B2 are done on a Net-30 and Net-60 basis depending on the agreement made with the company. A digital mode of payment is preferred to prevent any delay. It is done via wire transfer and PayPal to ensure transparency and safety of transactions.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While R2B2 typically offers competitive CPM rates, they can largely vary depending on these factors.

• It was established in 2014 and aims to offer programmatic solutions to publishers. 
• The platform operates in 46 countries across the globe. 
• Integrates with a wide range of SSPs. 
• Revenue estimation calculators are provided by the website

R2B2 works with more than 200 publishers across the world. It is operative in markets of the USA, Asia-Pacific region, North America, the Middle East and parts of Africa.

Eligibility requirements for publishers are flexible on R2B2. However, emphasis is made on offering organic content without compromising the quality. There should be consistent traffic to the website, and the content offered must adhere to the market standards and comply with the norms.

• Sticky ads- These are ads that remain visible on the screen even while scrolling through the page.

• Vignette ads- These are full-screen ads for delivering an impactful message. 

• Takeover skin- These are background ads that cover the entire surface of the screen.

• Interscroller-  These are large units of ads which appear on the screen as the viewer scrolls through the page.
• Bumper ads- These are non-skippable but short forms of ads which last for 6 seconds.