R2B2

The following are the products offered by R2B2-

•  Various ad formats- A wide display of ads is offered by R2B2 that includes full-screen ads, vignettes, native ads, takeover skins, in-media formats and more. 
  
• Programmatic solutions for ads- It leverages programmatic techniques, like real-time bidding, to ensure automated auctions. The direct deals permit the publishers to work personally with the premium demand sources. 

• Publisher support tools- Publishers can predict their profits through the Revenue estimation calendar provided by R2B2. The analytics and reporting ensure that the ad engagement and performance can be effectively monitored.

• SSPs and supply-side partnerships- 21 SSPs are integrated by R2B2 to provide a diverse range of demand sources, which can aid in increasing the fill rates and also optimize the revenue generated.
• Custom ad solutions- Tailored ad solutions are provided along with placements and formats. This allows the publishers to experiment with the designs and meet the branding preference.

Following are the features and attributes of R2B2- 

• Diversity in ad formats- A wide array of ad formats are supported on the website, including supply-side, inter scrollers, native ads, traditional banners, takeover skin, bumper ads, etc. 

• Real-time bidding- Publishers are allowed to sell their existing ad inventories through real-time auction. Hence it offers competitive rates as well as effective demand sourcing. 

• Tools for revenue optimization- A proprietary optimization engine is present that allows continuous analysis of the progress of the campaign as well as helps to adjust the ad placements. Revenue estimation tools are also provided to predict the profit of the campaign and generate efficient traffic. 

• Integration of Supply-side platform- R2B2 collaborates with as many as 21 SSPs, which provides publishers with access to different demand sources while enhancing the fill rates. 

• Advanced analytics- Detailed performance reporting is given to the publishers so that they can gain insights about the progress of the ongoing campaigns.
• Options for customization- Publishers are provided with tailored ad solutions to meet the engagement demand and brand preference that include creative designs and ad placements.

To get started with R2B2, follow these steps:

• Visit the Website: Navigate to R2B2's homepage.​
• Calculate Potential Revenue: Use their revenue calculator by selecting your country and inputting your monthly pageviews to estimate potential earnings.​
• Fill Out the Contact Form: Provide your company website, company name, email address, and any additional comments in the contact form provided.​
• Submit the Form: After completing the form, submit it for R2B2's team to review.​
• Await Response: R2B2's team will contact you to discuss partnership opportunities and next steps.

• Sticky ads- These are ads that remain visible on the screen even while scrolling through the page.
• Vignette ads- These are full-screen ads for delivering an impactful message.
• Takeover skin- These are background ads that cover the entire surface of the screen.
• Interscroller-  These are large units of ads which appear on the screen as the viewer scrolls through the page.
• Bumper ads- These are non-skippable but short forms of ads which last for 6 seconds.
  

Payments by R2B2 are done on a Net-30 and Net-60 basis depending on the agreement made with the company. A digital mode of payment is preferred to prevent any delay. It is done via wire transfer and PayPal to ensure transparency and safety of transactions.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While R2B2 typically offers competitive CPM rates, they can largely vary depending on these factors.

• Established: 2014
• Headquarters: Prague, Czech Republic. 
• Global Reach: Operates in over 45 countries worldwide. ​
• Innovative Ad Formats: Offers a variety of ad formats, including banners, videos, Vignettes, Sticky Ads, and Interscroller
• Broad Demand Partnerships: Collaborates with 21 SSPs to provide publishers with extensive demand. ​
• Optimization Technology: Utilizes proprietary ad engine for continuous, automated optimization to maximize publisher profits. 
• Revenue Sharing Model: Operates on a revenue-sharing basis, aligning its success with that of its publishing partners. ​
• Client-Centric Approach: Trusted by over 2,000 websites globally, delivering more than 2.5 billion impressions monthly.

R2B2 supports a diverse range of site types and verticals, including:​

• News and Media Websites​
• Entertainment Portals​
• Sports Platforms​
• Technology Blogs​
• E-commerce Sites​
• Lifestyle and Health Blogs​
• Educational Platforms​
• Finance and Business Websites​
• Travel and Tourism Sites​
• Automotive Portals

R2B2 operates in 46 countries worldwide, offering its monetization services across multiple regions. This extensive reach ensures that publishers from various geographies can benefit from their programmatic advertising solutions.

Eligibility requirements for publishers are flexible on R2B2. However, they emphasize a balanced approach to ad quantity and frequency to enhance user experience and revenue. There should be consistent traffic to the website, and the content offered must adhere to the market standards and comply with the norms. 

R2B2 offers competitive revenue-sharing models tailored to each publisher's unique needs. The exact revenue share percentages are determined based on factors such as traffic volume, user engagement, and the specific ad solutions implemented. Publishers are encouraged to contact R2B2 directly to discuss personalized revenue-sharing arrangements that align with their goals.