OneTag

Following are the products offered by OneTag- 

• Ad monetization- This helps the publishers to maximize the revenue through programmatic advertising increasing competition for ad inventories. 

• Optimization of ads- Makes use of algorithms to deliver optimized content and monitor the performance metrics. 

• Programmatic advertising- This offers automated selling and purchasing of ad space in real time. 

• Performance analytics- Offers detailed reporting as well as analytical tracking for ad performance and revenue generation. 

• DSP Integration- Direct access is provided to the platform to execute the campaigns and leverage the AI tools to acquire and achieve better ROI as well as reduce operational complications.
• Publisher solution- Allows for seamless integration for all apps and websites. One can access premium advertising demand as well as high fill rates along with efficient CPM performance.

Following are the features and attributes of OneTag- 

• Smart Curation Platform- It optimizes open auction for buying and filtering low quality impressions ensuring high viewability and relevance. 

• Optimization through AI tools- AI tools offered by OpenTag are useful for targeting, selection of inventory, campaign planning, and improving ROI. 

• Publisher tools- Offers direct integration to both apps and websites as well as access to improved CPM rates through suitable ad placements.  

• Contextual targeting- Leverages semantic engine for delivering accurate contextual ad placements which increases relevance without using cookies.
• Advertising without cookies- Solutions are offered to targeted advertising without the need for cookies as contextual targeting comes into play along with first-party data.

OneTag focuses on transparency as well as efficiency for all transactions. Payments to publishers are either made on a Net-30 or Net-45 basis that is once in every 30 days or 45 days from the beginning of the cycle. Publishers associating with OneTag derive benefits from incremental demands. Either wire transfer or PayPal are used for all the transactions between OneTag and the publishers.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While OneTag typically offers competitive CPM rates, they can largely vary depending on these factors.

• Established in 2015 in Italy. 
• Worked initially as a DSP partner. 
• Holds the mission to optimize via programmatic advertising.
• Offers tools like DealCurate and OpenVerified to ensure open auction optimization.

OneTag operates globally and caters to publishers of all ranges. However, it showcases a strong presence especially in regions like Europe, United States, and Italy. Broad range of publishers are addressed in the US as well as European Markets to support digital advertising.

Publishers are allowed to join the platform with simple integration ensuring effective leverage strategies through advertising technologies. However, publishers need to ensure that the ad inventories presented by them are organic and derive high traffic. They must comply with the privacy policies to maximize user engagement. Semantic data is used along with AI Tool to aid in optimizing publisher eligibility.

OneTag's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

• Display ads- These are traditional banners which are of various sizes and visible across different devices.

• Native ads- Seamless integration into content to prevent intrusive experience.

• Video ads- These include both pre-roll, post-roll and outstream video ads to enhance the engagement for the users.

• Interstitial ads- These are full-screen ads that appear amidst the content transition which is used generally in mobile apps.
• Rewarded ads- Used primarily for both app and gaming environment for incentives in exchange for viewability.