Copper6

Copper6 offers a product set that makes digital advertising not only better but also revenue generation for publishers.

• Copper6 Ad Exchange: A self-serving ad exchange that enables publishers to get quality advertisers easily. It makes the process of optimizing ad bidding procedures for maximum ad revenue easier.
• Audience Targeting Tools: An extremely powerful targeting tool, using data for better ad relevance to improve user engagement by matching the ads to an appropriate audience segment.
• Monetization Dashboard: A clean, user-friendly dashboard providing real-time information and analytics to publishers so that they may track performance and optimize revenue.
• Data Management Platform: This Data Management Platform combines first and third-party data for actionable insight that helps advertisers and publishers tailor campaigns more.

Copper6 has a long list of features that match the demands of modern digital advertisers and publishers:

• Advanced Programmatic Bidding: Copper6 utilizes real-time bidding (RTB) technology for maximum revenue due to better competitive ad placement.
• Dynamic Audience Targeting: It relies on data-based targeting so that the brand will receive relevant ad placement by matching audience behavior or demographic profile.
• Comprehensive Analytics and Reporting: It has a strong analytics suite that enables publishers to make decisions based on real-time performance metrics.
• Tailored Ad Experience: The Copper6 platform captures brand aesthetics and user experience through customized ad formats and placements.
• Cross-device Compatibility: Copper6 is compliant with its ads showing seamlessly across multiple devices such as mobile, tablet, and desktop.
• Fraud Prevention Tools: The fraud detection algorithms in Copper6 prevent bot traffic
  that might be headed to publishers or advertisers, which helps with better impressions.

They permit flexible payment terms according to the performance of ads and the revenues achieved. Payments are generally given on a net 30 or net 60 basis, depending on the terms and conditions of the contract in addition to the performance. Publishers can have access to numerous payment methods such as bank transfer and PayPal, among others, depending on their region and account setup.

Copper6 offers market comparable rates for CPM depending on the quality and demand of the audience. Prices depend on location, ad format, and user engagement but will be transparent to the owner of the site due to real-time bidding. The standard ad formats usually range from $0.50 to $10 per thousand impressions on average, though higher rates can be achieved in high-demand regions or premium ad placements.

• Location: Tel Aviv, Israel
• Founded by Industry Experts: Copper6 is led by ad-tech veterans with over 20 years of industry experience.
• Annual Recurring Revenue (ARR): The company has surpassed $1 million in ARR, underscoring its strong demand in the ad-tech market.

Copper6 mainly monetizes digital media sites and needs high-quality, user-friendly websites. The platform appears to be versatile enough for various types of websites, such as:

• News and Media: Fine for news sites using programmatic ads.
• Lifestyle and Entertainment: Suitable for Reaching Audiences with Visual and Native Ads.
• E-commerce and product pages: Rich media ads are supported to maximize interactions between users on shopping sites.
• Gaming Sites: These include interactive placements for active ad activity.

Copper6 serves ads worldwide hence up and running on all geographies such as North America, Europe, Asia and Latin America. Therefore geotargeting at a localized level ensures that such an ad is aligned to the audience for every region thereby optimizing to its performance in different markets.

Publishers interested in applying to Copper6 must meet a few content and traffic prerequisites: 

• Quality of content: Publishers must provide quality, relevant content that adheres to the standard of advertisement on Copper6.
• The volume of traffic: Copper6 usually prefers a publisher with at least 10,000 monthly page views. However, the requirement changes due to the niche and the audience quality of the site.
• Compliance: The sites must be GDPR and CCPA compliant besides adhering to the privacy of user data as required by Copper6.

Copper6 works on a revenue-sharing model where the publishers receive some percentage of the ad revenue generated through the platform. The share percentage may vary with the partnership level, performance metrics, and type of ad placements. It is usually the case in real-life revenue generation shares which normally go between 60% to 80% for the publishers while premium placement shares greater percentages.

Copper6 offers a diverse range of ad formats to fit most advertising goals while enhancing user experience:

• Display Ads: The classic banner ads in all dimensions which can be visible all over the content.
• Native Ads: Non-interruptive ads that are aligned with the content and, therefore, have a higher potential for engagement.
• Video Ads: High-impact video ads that can serve as pre-roll, mid-roll, and post-roll and are optimized to drive conversations and recall.
• Rich Media Ads: Interactive advertisements that contain multimedia, which engages users more.
• In-app Ads: These are advertisements that appear within mobile apps in order to capture attention across various devices.
• Interstitial Ads: Full screen in nature, and these appear at natural transition points in the content or between pages.