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SEO

Optimizing your website for First Input Delay (FID) is crucial for delivering a seamless user experience, improving search engine rankings, reducing bounce rates, increasing conversions, ensuring mobile-friendliness, and gaining a competitive advantage. FID measures the responsiveness of your website to user interactions, such as clicks or taps. By optimizing for FID, you ensure that your site responds quickly and smoothly to user input, enhancing the overall user experience and engagement. Users are more likely to stay on your site, interact more, and have a positive impression of your brand.

by Editorial Staff

SEO

Optimizing your website for Largest Contentful Paint (LCP) is crucial for providing a better user experience, improving search engine rankings, reducing bounce rates, increasing conversions and revenue, ensuring mobile-friendliness, and staying competitive in the online landscape.LCP measures the time it takes for the largest element on a web page to load and become visible to users. By optimizing for LCP, you can significantly enhance the user experience by reducing the waiting time for the main content to load. This results in improved engagement, lower bounce rates, and increased user satisfaction. The Performance score is a weighted average of the metric scores. Naturally, more heavily weighted metrics have a bigger effect on your overall Performance score. The metric scores are not visible in the report, but are calculated under the hood. The weightings are chosen to provide a balanced representation of the user's perception of performance. The weightings have changed over time because the Lighthouse team is regularly doing research and gathering feedback to understand what has the biggest impact on user-perceived performance. First Contentful Paint (FCP)- 10% Speed Index (SI)- 10% Largest Contentful Paint (LCP)- 25% Total Blocking Time (TBT)-  30% Cumulative Layout Shift (CLS)- 25% Search engines, like Google, consider page experience as a ranking factor, with LCP being one of the key metrics. Websites with a fast loading time and a good user experience are more likely to rank higher in search engine results, leading to increased organic traffic and visibility. Furthermore, a fast-loading website can positively impact conversions and revenue. When users can quickly access your content and navigate through your site without delays, they are more likely to convert, whether that means purchasing, filling out a form, or subscribing to a service.

by Editorial Staff

SEO

SEO (Search Engine Optimization) is a critical factor for driving organic traffic and boosting the visibility of e-commerce websites in search engine results. To attract potential customers and increase online sales, optimizing your e-commerce site is essential. Here, we present more than 10 best SEO practices specifically tailored for e-commerce websites. These strategies encompass keyword research, on-page optimization, technical optimization, content creation, and link building. By implementing these proven techniques, you can align your site with search engine algorithms, enhance user experience, and achieve higher organic traffic. Stay ahead of the competition and take your e-commerce website to new heights with these invaluable SEO practices.

by Madhurjya Chowdhury

SEO

Are you looking to enhance your website's performance and drive more organic traffic? In today's highly competitive online landscape, conducting regular SEO audits is a vital step toward achieving your goals. But what exactly is an SEO website audit, and how can it help you improve your web traffic? Join us as we explore the world of website SEO audits and discover the key strategies to unlock your website's full potential. In this blog series, we will delve into the different types of SEO audits, uncover valuable insights, and provide expert tips to optimize your website's visibility and rankings. Get ready to supercharge your online presence and watch your web traffic soar to new heights. Let's dive in!

by Madhurjya Chowdhury

AdSense

Google AdSense is an advertising program owned by Google that allows website owners and content creators to monetize their online content by displaying ads on their website. Advertisers bid on ad placements, and the AdSense program matches the highest bidder to the ad space available on a website. The website owner earns a portion of the revenue generated from clicks or impressions of these ads. AdSense offers a variety of ad formats, including text, display, and video ads, which can be customized to match the look and feel of the website. AdSense uses contextual targeting to display relevant ads based on the content of the website and the user's interests. This means that users are more likely to click on the ads, generating more revenue for the website owner.

by Editorial Staff

Blogging

The revolution in digital advertising has made it very easy for businesses to quickly & effectively identify the most efficient platform for their advertisements, their target audience, their behavioral patterns, etc., thus enabling them to get better ROIs in their Ad campaigns. Further, the introduction of Advertising Technology or Adtech has facilitated the integrating of different channels for maximum utilization.

by Editorial Staff