The 7 Best CPM Ad Networks in North America

Last Updated: July 26, 2024
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Digital advertising is one of the most undeniable marketing tools worldwide. The rising internet penetration rates and the constant increase in demand for online content, specifically during the global pandemic has steered the global digital advertising spending to reach an all-time high of 681 billion USD in 2023 and the number is expected to grow year on year. Although this new form of advertising has experienced a serious upswing globally, the industry is constantly getting more consolidated and competitive.


The advertising industry in North America has witnessed a significant digital overhaul in the past couple years in order to catch up with the constantly changing consumer demand behavior. In 2022, digital ad spend in North America witnessed a 9% increase and reached 262 billion USD. This figure is expected to surpass 400 billion USD by 2027 and the USA is expected to steer this growth. In that case, it is necessary to familiarize yourself with the best CPM ad networks in North America as it can generate good revenue for you.

Summary
  • The 7 Best CPM Ad Networks in North America
    • 1. Setupad
    • 2. Raptive
    • 3. Playwire
    • 4. iZooto
    • 5. MaxValue
    • 6. Monetag
    • 7. Newor Media
    • The Bottomline

7 Best CPM Ad Networks in North America


Discover the seven best CPM ad networks in North America designed to boost your ad revenue with competitive rates and advanced technologies. From high fill rates to diverse ad formats, these networks ensure optimal monetization for publishers of all sizes.

1. Setupad


setupad

Setupad stands out as one of the leading CPM ad networks in North America, perfect for publishers looking to maximize their ad revenue through programmatic advertising. This ad network offers high fill rates and competitive CPMs, catering specifically to mid-sized and large North American publishers. By leveraging advanced header bidding technology, Setupad helps publishers achieve up to 30% higher revenue. Its optimized design of ad placements enhances user experience, leading to higher revenue and engagement. With such impressive results, Setupad undoubtedly ranks among the top CPM ad networks for North American publishers, offering some of the best CPM rates in North America.

Key Facts:

  • Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
  • Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
  • Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
  • CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

2. Raptive


raptive

Raptive, headquartered in New York City, is a game-changer for digital publishers, offering innovative ad management and monetization solutions. As one of the leading CPM ad networks in North America, Raptive serves a network of over 5,000 publishers, facilitating more than $2.5 billion in payouts. This makes it an ideal choice for North American publishers looking to thrive in a competitive market. Recognized as one of Comscore's top 10 digital properties, Raptive empowers publishers to maximize their revenue and expand their reach globally, offering some of the best CPM rates in North America. By revolutionizing the digital media landscape, Raptive solidifies its position as one of the top ad networks in North America.

Key Facts:

  • Raptive offers a variety of ad formats, including highly viewable content ads, sticky sidebar ads, and large-format ads, optimizing revenue while maintaining a user-friendly experience.
  • Raptive reaches over 195 million unique visitors monthly, making it one of the top 10 digital properties globally.
  • The company was rebranded from CafeMedia and AdThrive in 2023 to unify its services and enhance its brand identity.
  • Raptive has facilitated over $2.5 billion in payments to creators, empowering more than 5,000 publishers worldwide.
  • Raptive's network includes over 10% of the world's largest ad-supported sites, demonstrating its extensive reach and influence in digital media.

3. Playwire


playwire

Playwire, established in 2007 and based in Boca Raton, Florida, is a leading CPM ad network in North America. Empowering over 700 publishers to maximize ad revenue with its RAMP platform, Playwire is renowned for its advanced AI-driven technology. This technology seamlessly integrates ad management, allowing North American publishers to focus on content creation while driving significant revenue growth. Known for offering some of the best CPM rates in North America, Playwire's expertise and innovative solutions make ad monetization simple and effective for digital publishers worldwide. This positions Playwire as one of the top ad networks in North America, dedicated to enhancing publisher success.

Key Facts:

  • Playwire Revolutionizes Ad Management: Publishers using Playwire’s advanced ad technology see an average increase of 30% in their ad revenue, mostly due to optimized programmatic ad placements and real-time analytics.
  • Custom Ad Solutions for Publishers: Playwire offers customized ad solutions that cater specifically to the needs of individual publishers, enhancing user engagement and monetization.
  • Comprehensive Revenue Insights: Playwire provides in-depth revenue analytics and insights, empowering publishers to make data-driven decisions and maximize earnings.
  • Global Ad Network Reach: Playwire's extensive global ad network ensures broad reach and targeted advertising, connecting publishers with diverse audiences worldwide.


4. iZooto


IZooto

iZooto is a leading solution for owned audience marketing, specializing in push notifications to assist publishers in building, owning, and engaging their audience. As one of the innovative CPM ad networks in North America, iZooto enables publishers to take control of their audience, reducing dependence on platforms like Google and Facebook. By connecting their audience with targeted and automated alerts, publishers can encourage recurring visitors and boost revenue from their current display advertising. Additionally, iZooto allows publishers to push adverts directly to their audience through notifications, further increasing their income. This makes iZooto an essential tool for North American publishers seeking to optimize their ad revenue and engagement.

Key Facts:

  • With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
  • The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.

Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.

5. MaxValue


maxvalue

MaxValue is a prominent CPM ad network in North America, known for its high-quality inventory and diverse ad formats. Specializing in delivering targeted advertising solutions to publishers, MaxValue optimizes revenue through its data-driven approach. For North American publishers, MaxValue offers competitive CPM rates and efficient payment systems, ensuring a seamless monetization process. This makes MaxValue one of the top ad networks in North America, dedicated to enhancing publisher success and maximizing ad revenue through innovative and reliable solutions.

Key Facts:

  • Payment Details: MaxValue offers payments on a Net-30 basis, with transactions processed via PayPal, wire transfer, or ACH. Publishers typically receive payments within 30 days of the end of the month in which earnings are accrued.
  • Ad Formats: The network supports a variety of ad formats including display banners, video ads, and native ads. This versatility allows publishers to choose formats that best fit their website's design and audience.
  • Publisher Eligibility: To join MaxValue, publishers need to have a minimum of 50,000 monthly page views. The network works with both desktop and mobile sites, ensuring a broad range of eligible publishers.
  • Performance Metrics: MaxValue claims an average CPM rate of $1.50 to $4.00, depending on the ad format and traffic quality.

6. Monetag


monetag

One of the best CPM ad networks in North America, Monetag helps web publishers and online marketers use comprehensive ad serving and optimization technologies that provide complete, industry-leading results. Known for its striking features, Monetag is one of the best alternatives to Google Adsense. It is considered one of the top ad networks in North America due to its features like instant account approval and multiple advertising solutions. By offering competitive CPM rates and advanced adtech services, Monetag enables publishers to maximize their ad revenue and achieve optimal performance.

Key Facts:

  • The AI technology leverages ad formats and helps you monetize every aspect of your ad inventory, automate ad selection, and boost CPM rates.
  • Helps publishers monetize 100% of their traffic.
  • Works with only trusted advertisers, and all ads are monitored by world-leading anti-ad fraud and malware preventive solutions.
  • Allows you to benefit from top-performing monetization formats for mobile web SDK and APK.
  • Offers various integration methods for large suppliers, agencies, ad networks, and exchanges. 


7. Newor Media


Newor

Newor Media is a premier CPM ad network in North America, utilizing advanced AI technology to boost publishers' ad revenue. As a Google Certified Publishing Partner, Newor Media offers top-notch header bidding and real-time bidding solutions, making it a leading choice among ad networks in North America. With over 250 million unique monthly visitors and 1.5 billion monthly ad impressions, they ensure optimal ad optimization while maintaining an excellent user experience. Known for providing some of the best CPM rates in North America, Newor Media's impressive statistics and dedicated customer service make them a top choice for high-performing websites and North American publishers seeking to maximize their revenue.

Key Facts:

  • Newor Media supports a variety of ad formats, including display, video, and native ads, to ensure optimal monetization for publishers.
  • Their proprietary HeaderPlus technology ensures lightning-fast speeds and high-performance auctions, providing publishers with a competitive edge.
  • Newor Media offers NuView, a customizable video implementation tool that enhances user engagement and revenue through tailored video content.
  • The platform integrates with DoubleVerify, providing advanced fraud detection and viewability metrics, which help optimize ad placements and increase competition for ad slots, ultimately boosting eCPMs and revenues.

The Bottomline


As a publisher, you can expect the best CPMs from parts of North America like the USA. Marketers across the entire continent are directing greater budgets towards digital channels and platforms to benefit off the rising internet penetration and the insatiable demand for online media content. As a publisher, you must benefit off it too and know the best CPM ad networks in North America that can help you in the process.

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Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

Top CPM ad networks in North America include Setupad, Raptive, Playwire, and more. These networks offer competitive CPM rates, extensive reach, and advanced ad technologies to maximize revenue for publishers.

CPM ad networks enhance ad revenue through technologies like header bidding and real-time bidding. Networks such as Newor Media and MaxValue use these tools to optimize ad placements and increase CPM rates, boosting overall earnings.

Key factors to consider include competitive CPM rates, payment terms, ad formats, and the network's technology. Networks like iZooto and Monetag offer diverse ad solutions and reliable payouts, making them ideal choices for maximizing ad revenue.

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