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Programmatic advertising spending has grown exponentially in the past couple years and was expected to reach USD 40 billion by 2023, which it has very evidently crossed. As the industry grows, publishers in Turkey need to be more aware of the segment as the advertising market is actively growing in Turkey year on year with the digital segment holding a significant share in the advertising budget and accounting for over USD 1.51 billion. Any digital publisher looking to maximize revenue through effective ad monetization, has guaranteed comes across the term CPM. CPM advertising is one way you can significantly impact your earnings.
The world of digital advertising is vast and navigating through it can be challenging, given that there are so many pricing models that you can choose from. One of the most popular models is CPM or Cost Per Mile which essentially means that you, as a publisher, are paid a specific fee for every 1000 times an ad is shown. This is a particularly famous ad format, especially if you are aiming to increase brand awareness. This is highly suggested to increase brand visibility and helps build a larger brand presence.
Looking to maximize your ad revenue in Turkey? Discover the top 7 CPM ad networks tailored for Turkish publishers. These platforms offer lucrative opportunities and advanced technologies to boost your earnings efficiently.
A super comprehensive advertising network, Setupad is perfect for publishers in Turkey looking to maximize their ad revenue through programmatic advertising. Setupad offers high fill rates and competitive CPMs, catering to mid-sized and large Turkish publishers. By leveraging advanced header bidding technology, Setupad helps publishers in Turkey achieve up to 30% higher revenue. It enhances user experience through its optimized design of ad placements, leading to higher revenue and engagement, thus putting Setupad in our list of best advertising networks for Turkish publishers.
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Medyanet is a comprehensive CPM ad network in Turkey that offers competitive rates and multiple ad formats to publishers. The platform is designed to optimize ad delivery and maximize revenue through effective targeting and diverse monetization strategies tailored for the Turkish market. Medyanet supports a wide range of ad formats and is accessible to publishers in Turkey with moderate traffic.
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Potensus is a leading digital marketing company specializing in monetization solutions for the mobile game industry in Turkey. With a focus on maximizing eCPMs and revenue streams, Potensus offers a streamlined integration process that allows clients in Turkey to effortlessly enhance their ad performance. Additionally, their dedicated ad-ops management team ensures continuous support and transparency, enabling Turkish publishers and advertisers to optimize their returns effectively.
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ReklamUp, based in Istanbul, Turkey, is a prominent digital advertising network and Google MCM partner, offering comprehensive monetization solutions for mobile apps and websites. Specializing in ad formats like banners, native ads, video, interstitials, and rewarded videos, ReklamUp helps publishers maximize their eCPMs and ad revenues through advanced techniques like app mediation, open bidding, and header bidding. Founded in 2013, ReklamUp provides a seamless integration process and continuous technical support, ensuring optimal performance and revenue growth for its clients in Turkey and beyond.
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Bond Digital is a Chicago-based digital marketing and web design agency that focuses on enhancing brand value through strategic development, creative design, and comprehensive marketing campaigns. They specialize in web development, SEO optimization, and digital marketing to create engaging and effective online presences for their clients. Bond Digital collaborates closely with clients, including those in Turkey, to bring innovative ideas to life and maintain the relevance and effectiveness of their digital assets. The agency's tailored strategies and creative solutions are designed to meet the unique needs of businesses both in Chicago and Turkey, ensuring their online success in a competitive digital landscape.
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Turkuvaz Media Group, a leading media conglomerate in Turkey, has significantly enhanced its advertising and publishing sectors through strategic partnerships and advanced technologies. Collaborating with Yandex Ads, the group achieved a 30% increase in CPMs and an 18-20% rise in fill rates, optimizing Turkey's ad ecosystem. Their extensive media portfolio in Turkey includes ten television channels, 13 radio channels, and a variety of print and digital publications, catering to diverse audiences and maximizing reach and revenue within the country.
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iZooto is a solution for owned audience marketing in Turkey, utilizing push notifications to help publishers build, own, and engage their audience. With iZooto, Turkish publishers can control their audience and reduce reliance on Google and Facebook. By connecting their audience with targeted and automated alerts, publishers in Turkey can encourage recurring visitors and boost revenue from current display advertising. Additionally, Turkish publishers can use notifications to push adverts to their audience and increase their income.
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Concluding our list of the 7 best CPM ad networks in Turkey, as a publisher you must know that choosing the right CPM ad network is necessary if you want to maximize your advertising efforts. As publishers in Turkey, you can expect a decent CPM rate of about USD 0.09 and it will vary based on various factors like demography, niche, quality of traffic and more. The CPM ad networks in Turkey listed here provide you an excellent opportunity to boost brand awareness and specific audience engagement and also offer robust tools to optimize your campaigns and drive success.
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CPM rates in Turkey vary based on several factors including the quality of traffic, ad format, and audience demographics. Typically, CPM rates range from $0.50 to $5.00, with some networks offering higher rates depending on the niche and engagement level of the audience.
Payment schedules and methods can vary. Common payment methods include PayPal, wire transfers, and bank transfers. Payment terms may range from Net 30 to Net 60 days, with some networks offering faster payouts for higher-tier publishers. For example, Medyanet processes payments on a Net 30 basis.
Yes, many publishers use multiple CPM ad networks to maximize their revenue. Combining networks can help fill inventory and optimize earnings, as different networks may perform better with specific types of traffic or ad formats. However, it's important to manage ad placement carefully to avoid cluttering the site and negatively impacting user experience.
