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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Onetrust is a privacy management software that helps you comply with privacy laws like GDPR and CCPA. 

4.3

Do you run advertisements? Do you want to provide your consumers with convenient, unobtrusive adverts that live up to their expectations? Kevels is an alternative if you need someone to integrate your technological stack or are searching for assistance constructing a new ad server.

4.4

HyperTracker is an easy-to-use automated hyper-tracking management system that helps you see which campaigns are successful and which are not. It provides you with a variety of statistics for analyzing the success of each campaign. It's fully automated, works around the clock and offers all the vital statistics you need to make important decisions. On a comprehensive board, you can see which campaigns are successful and the ones that are struggling.

3.8

PushEngage is a mobile and web push notification service that lets you stay in contact with your users to notify them of new content or send customized notifications.

4.5

GameADzone is a specialized ad tech platform for mobile gaming applications, offering tools for effective monetization through targeted ads like in-game banners, video ads, and rewarded ads. It features advanced analytics, supports multiple ad networks, and prioritizes user experience to optimize revenue without disrupting gameplay.

4.0

Voluum is a leading ad-tracking software that helps track, analyze and optimize all of your traffic in one place.

4.4

Readwhere Ad Exchange is an Indian vernacular advertising network that helps non-Hindi/English publishers monetize their content effectively. They support publishers across all languages, sizes, content types and publishing genres. They work directly with brands and agencies on various high-return CPM and CPC campaigns.

4.1

Users of the analytics application PowerAdSpy can gain a competitive advantage for their marketing approach. An inexpensive and simple-to-use application called PowerAdspy offers advertising information for all of your company's demands.

3.8

Insticator allows you to utilize and activate first-party data to increase engagement and ad revenue for your website. It delivers a variety of things like surveys/trivia/polls embers that are engaging and serves ads with the questions. The visitors get engaged with the trivia questions, and more ads are served.

4.4

Viewdeos is a video advertising platform that was created in 2015. Since then, it has assisted other publishers in generating the highest possible earnings. Through cutting-edge and high-end video solutions, it is a promising platform that makes it simple for publishers to maximize their advertising revenue.

4.2

Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: