The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
ConsCent is a "to-consumer" platform that offers "pay-per-use", giving publishers full control of their content and the flexibility to decide who sees it. ConsCent partners with hundreds of third-party platforms along with a comprehensive range of tools to help you achieve impressive results, build long-term relationships, and maximise revenue.
Sharethrough is an omnichannel supply-side system that is powered by superior RTB technology and bespoke ad experiences.
Ketch is a powerful data privacy and compliance platform that gives businesses the tools and capabilities to automate consent management, data governance, and regulatory compliance.
Pixalate is a fraud-protection, privacy, and compliance analytics platform for connected TV, mobile apps, and websites.
Integral Ad Science is a leader in digital ad verification and helps brands, agencies, and publishers activate and optimize impactful campaigns.
Onetrust is a privacy management software that helps you comply with privacy laws like GDPR and CCPA.
Eyeota is an excellent data monetization platform that works with brands, publishers, and data owners to onboard, enrich and activate data assets. This audience technology platform transforms data into addressable, privacy-compliant audiences that reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance.
CookieScript is a consent management and cookie management software that helps publishers to stay compliant with GDPR and CCPA. CookieScipt helps publishers build trust with their audience and avoid heavy fines by helping them stay compliant with GDPR and CCPA. It also enables publishers to give their audience the chance to opt out of being contacted. Using CookieScript, publishers can achieve a lot, including cookie consent management, thereby gaining informed users.
Publishers may better understand their customers and competitors with the help of AdPlexity's mobile, desktop, and native intelligence. AdPlexity gives businesses the competitive edge they need to enhance performance across all channels.
Smart adserver is a powerful ad server and natively integrated SSP on the market that provides ad serving solutions for publishers and demand partners.