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IAS provides solutions that span media buyers and sellers, reducing discrepancies and creating a frictionless ad environment. IAS is a trusted partner of 35% of the top 150 US advertisers, so they help publishers sell with confidence. It helps control the quality of your inventory, increase revenue and save time through automation. With holistic metrics and automated optimization, publishers can eliminate impression waste and increase yield.
IAS provides a comprehensive publisher product suite inclusive of verification, optimization, and Context Control to help digital publishers take control of their inventory and deliver Quality Impressions.