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Moat helps publishers maximize the programmatic and direct inventory for the most revenue with metrics that drive home the value of the audiences and digital properties. It helps them build stronger client relationships and attract new business by reinforcing the network’s value through trusted, independent ad measurement. It helps publishers and platforms use data to optimize the inventory for maximum revenue potential and prove the value of the channels, further differentiating the solutions from competitors. It is a data-driven measurement solution that helps you better understand your visitors and their potential, validate new media channels, and build trust by ensuring valid, brand-safe, and viewable content across formats.