Comscore
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Comscore Description
Comscore helps measure what matters to make cross-platform audiences and advertising more valuable. It is a trusted currency for planning, transacting, and evaluating media across platforms. It helps buyers and sellers in the social space understand their value by turning real-time data from the social media landscape into actionable insights that drive successful business outcomes. It helps measurements make sense and connect the dots to help publishers grow their businesses.
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Comscore Features and Capabilities
- Measurement: Helps measure digital audiences for all content types
- Marketing impact: Helps maximize marketing effectiveness
- Movie: Helps measure global box office performance
- Programmatic targeting: Offers powerful programmatic tools to target cross-platform audiences
- Social: Helps understand the value of social media audiences.
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