The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements, LiveIntent provides technology that allows publishers to incorporate display ads within their emails.
Cookiebot is a software that helps publishers like you avoid breaking privacy laws such as the GDPR and CCPA. They help you manage cookies on your website and gives your audience a chance to know what cookies you are using and how. This allows them to make an informed decision and gives you a reputation of honesty and transparency, thus building trust with your audience.
Global advertising platform OpenX provides publishers, buyers, and developers with the tools to grow their companies. At OpenX, they think that by letting the market know what is occurring during the purchasing process, transparent marketing programmatic technology can increase industry confidence in digital advertising.
A global leader in ad optimization with a solid foundation in the programmatic ecosystem is Yieldbird. With more than ten years of ad management and marketing experience, Yieldbird is a dependable programmatic partner. With the help of its seasoned pricing and ad operations professionals, distinctive demand sources, cutting-edge reporting tools, and machine learning technology, it assists more than 250 publishers in more than 40 countries with optimizing and enhancing their ad monetization.
Cookieyes is a software that allows you to stay compliant with GDPR and CCPA and helps you manage user and cookie consent.
Eskimi is an ad tech platform that helps brands and agencies to conduct programmatic advertising campaigns and target unique audiences.
Publishers may better understand their customers and competitors with the help of AdPlexity's mobile, desktop, and native intelligence. AdPlexity gives businesses the competitive edge they need to enhance performance across all channels.
Publishers like CBS Interactive, Advance, Volve Media, and others are assisted by Admiral in strengthening their reader relationships. Their solutions provide publishers free and risk-free access to technologies like adblock recovery, paywalls and subscriptions, and privacy consent. Admiral is the platform for publishers that want to increase their revenue and visitor interactions through conversion optimization. Admiral gives publishers a marketing automation tool they can use to interact with users, boost activation, and diversify income streams. With the use of these technologies, publishers better understand their visitors and provide them with more personalized experiences. Finding solutions that not only strengthen visitor interactions but also provide publishers greater control over their own businesses while safeguarding personal data is crucial as digital publishing grows more complex every day. Admiral helps you do this by giving you tools like adblock recovery and privacy consent management so you can boost reader engagement and income across many touchpoints.
AdButler is an internet advertising platform for publishers and marketers. It facilitates direct ad sales by publishers (instead of through ad networks), which yields larger profits. Its fully automated ordering system makes it simple for advertisers to purchase advertisements.
-1693227532.webp)
Geozo is an international platform for native advertising. Geozo helps publishers effectively monetize their websites with the most user-friendly and highly profitable ad format.