Adswizz

Adswizz

Adswizz offers a diverse technology stack that comprises dynamic ad insertion, yield optimization, campaign management, and a programmatic selling platform, which allows publishers to maximize the genuine listening experience.

Adswizz Description

AdsWizz provides a robust technology stack that is publisher-specific and geared towards maximizing the monetization of their audio content. Their solutions include dynamic ad insertion, campaign management, yield optimization, and programmatic selling platform, all built to provide a seamless listening experience. As a leading company in the audio ad space, AdsWizz partners with major music platforms, podcasts, and broadcasting groups across the globe, bringing together audio publishers and advertisers.

Notably, their Ad Insertion Suite supports real-time, in-stream ad insertion for multiple audio formats and protocols, improving ad delivery accuracy. The platform's SDK also allows for mobile client-side monetization through new ad formats such as ShakeMe and Voice Ads, promoting more engaged listeners. With emphasis placed on flexibility, scalability, and security, AdsWizz offers publishers instruments to optimize revenue without compromising a positive user experience. Take a look at our in-depth Adswizz review here. 

Quick Facts

  • Quick Setup
  • High CPMs
  • Dedicated Account Manager

Adswizz Software Images

Adswizz Products

Adswizz offers a variety of products designed for audio content monetization:

  • Audio Ad Server: Manages and delivers targeted audio ads across various platforms, including streaming and podcasts.
  • Programmatic Ad Exchange: Facilitates real-time bidding for audio ad inventory, optimizing revenue.
  • Dynamic Ad Insertion: Inserts targeted ads into live or on-demand audio content in real-time.
  • Analytics and Reporting: Provides detailed insights into ad performance, listener engagement, and revenue generation.
  • Audience Targeting: Uses data to serve personalized and relevant audio ads to listeners.

Adswizz Features and Capabilities

  • The Ad Insertion Suite facilitates in-stream insertion for all audio types, on every protocol, and on every player.
  • AdsWizz SDK grants mobile, client-side monetization with the additional capability of cutting-edge audio ad formats.
  • The future buys could be managed with advanced forecasting algorithms that elicit audio-specific metrics to prepare you for every scenario.
  • Offers new-era privacy for the clients of publishers.
  • It enables the publishers to automate the direct sales of the audio and podcast inventory by the programmatic ecosystem with minimum costs and effective monetization of inventory.
  • The publishers could rivet the audiences with attractive ad formats, including Dynamic Creatives, motion-activated ads like ShakeMe, Second Screen Retargeting, and many more.
  • Grows the portfolio in a manner that raises fill rates and increases revenue, for every audio opportunity.
  • Essential features like brand control enable the publishers to prohibit certain advertiser categories and domains, and frequency capping ensures the audience is not bombarded with same ads from the same advertisers multiple times. 
  • The AdsWizz Second Screen feature allows us to consistently retarget listeners of an audio campaign even on other apps and websites.

Adswizz Review: Ad Formats

AdsWizz provides several cutting-edge audio ad formats designed to maximize listener interaction and publisher revenue:​

  • ShakeMe: An motion-enabled ad format that requires listeners to shake their mobile phones to activate the ad's call-to-action and enable interactive experiences.
  • Voice Ads: Interactive ads allowing listeners to respond via voice commands, providing a hands-free engagement experience.
  • Dynamic Creatives: Ads that dynamically change content in real-time according to listener data, delivering custom and relevant messaging. ​
  • Second Screen Retargeting: A function that enables advertisers to retarget listeners on other websites and apps, taking the reach of audio campaigns beyond the first listen.

Adswizz Payment Info

Adswizz typically processes payments on a monthly basis, with payment methods including bank transfer or PayPal. Payment terms are generally Net 30, meaning publishers receive payment 30 days. Next, lets take a look at type of sites monetized on our AdsWizz review :)

Adswizz CPM Rate

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While AdsWizz typically offers competitive CPM rates, they can largely vary depending on these factors.

Adswizz Review: Key Facts

  • Founded: 2008
  • Headquarters: San Mateo, California, USA
  • Specialization: Provides advanced monetization and advertising solutions for digital audio content. 
  • Global Reach: Partners with major audio publishers, podcasters, and advertisers worldwide.
  • Innovative Products: Offers solutions like dynamic ad insertion, programmatic buying platforms, and podcast monetization tools.
  • Dynamic Ad Insertion: Enables real-time, personalized ad delivery based on listener data such as location and time of day.
  • Advanced Targeting: Utilizes contextual targeting and predictive audience segments to enhance ad relevance without relying on cookies.

Adswizz Review: Site Type Monetized

AdsWizz collaborates with a diverse range of audio publishers, including:

  • Music Streaming Platforms
  • PodcastsBroadcast Radio StationsAudiobook Services
  • News Outlets
  • Sports Channels
  • Educational Content Providers

These collaborations enable effective monetization and personalization of digital audio content.

Adswizz Geos Served

AdsWizz, headquartered in San Mateo, California, maintains a presence in 40 countries worldwide. Their global footprint includes offices in the United States, United Kingdom, France, Germany, Belgium, and Romania. Additionally, AdsWizz has expanded its operations in India through a partnership with Httpool.

Adswizz Publisher Eligibility

To be eligible for Adswizz, publishers should have audio-based content such as streaming services, podcasts, or live radio. They should also have a steady stream of listeners and the ability to integrate dynamic ad insertion and programmatic advertising solutions for monetization.

Adswizz Revenue Share

AdsWizz's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

Adswizz Contact Info

AdsWizz can be reached through the following channels:

Adswizz Review: Our Final Thoughts

In this AdsWizz review, it is clear that the company provides a comprehensive set of audio ad solutions designed for publishers looking to monetize their content in an effective manner. Their technology stack consists of dynamic ad insertion, yield optimization, campaign management, and programmatic selling platforms, all of which are designed to maximize revenue while improving the listener experience. By associating with the premier audio sites, podcasts, and broadcasting groups from around the world, AdsWizz ensures simple connections among the audio publishers and advertisers. Generally, AdsWizz is an all-embracing and pioneering platform within the audio advertisement world.

Based on user feedback across major review platforms, AdsWizz has received a G2 rating of 3.6, at the time of writing this review.

The PublisherGrowth team has reviewed AdsWizz and rates 4.1/5 for its ease of use, product suites, and comprehensive features.

Adswizz FAQs

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