Refinery89 launches “Brand Building Outcome” to bridge the gap between awareness and performance in online campaigns

Refinery89 launches “Brand Building Outcome” to bridge the gap between awareness and performance in online campaigns

Refinery89, the AdTech company with the #1 independent publisher network, is taking the lead in bridging the gap between awareness and performance with the launch of its new solution for advertisers and media agencies, “Brand Building Outcome.”

Designed to optimize results and maximize budgets, Brand Building Outcome helps brands grow through high-impact campaigns. These campaigns are powered by interest-driven segmentation, innovative ad formats, and brand lift studies to deliver insights into what drives users through the customer journey. 

With the Brand Building Outcome framework, brands gain access to Refinery89's independent publisher network. Visitors to these sites consume the content for pure enjoyment, creating a perfect environment for impactful advertising. As a result, brand exposure increases because the readers are highly engaged, and the time they spend on these sites is higher than on generalist websites. This allows brands to capture consumer attention more effectively.

Once campaigns are live, Refinery89 conducts real-time Brand Lift studies to drive real impact. Real-time user feedback is collected and visualized in a dashboard, providing insights into how audience interest evolves beyond simple impressions or clicks.

Isabel Flores, VP Sales Spain and LATAM, comments:

“Having a solution like Brand Building Outcome elevates our value as partners for brands and media agencies, offering new mid-funnel metrics. It allows brands to analyze audience sentiment toward their brand in a short period of time and make fast decisions based on market insights, rather than relying on longer-term studies that may already be outdated. Today, brands need real-time updates, and that’s precisely what we offer with Brand Building Outcome: getting closer to the audience and measuring in short timeframes, enabling actionable insights.”

The Brand Building Outcome framework allows brands not only to generate awareness but also to measure the creative and brand impact of their campaigns, providing insights they can use to take instant action and get maximum value from their ad investment.

Gijs Witteveen, Head of Commercial Operations, adds:

“With our Brand Building Outcome solution, we are giving brands access to real, measurable, and actionable metrics.

For the first time, we can truly understand how a campaign performs throughout the customer journey, benchmark results, and deliver timely insights that allow brands to act immediately.

This means marketing budgets can be spent more effectively, with every decision guided by real data and proven impact.”

This innovative approach reflects Refinery89’s commitment to giving visibility to the most overlooked stages of the customer journey: consideration, preferences, and purchase intent. Brand Building Outcome focuses on new metrics beyond clicks and attention to turn awareness into potential customers. This allows brands to track and act on a campaign’s impact while it’s still live, optimizing results without relying on post-click behavior insights that can’t be controlled or fully measured.

About Refinery89

With a global presence, Refinery89 is an AdTech company that empowers publishers, advertisers, and media agencies with solutions driven by cutting-edge technology and supported by a team of industry experts.

Refinery89 is the #1 independent publisher network in Europe and LATAM, providing high-quality, innovative ad monetization solutions, such as the Single Tag for websites and the Monetize APP SDK for mobile apps, to boost ad revenue at scale through easy implementation, a transparent dashboard, and continuous improvements.

Additionally, Refinery89 helps media agencies and brands through its Brand Building Outcome framework. This strategic approach focuses on delivering high-impact campaigns while uncovering insights into what drives users through the customer journey, enabling real-time, data-driven decisions to maximize budgets and prove measurable brand growth.

As a Google Certified Publishing Partner and an active member of the IAB Europe Transparency & Consent Framework, Refinery89 is committed to revolutionizing the digital advertising industry by creating and refining scalable, best-in-class solutions that drive success for its partners and clients worldwide.

For more information about Refinery89, visit refinery89.com or contact Miguel Díaz de Terán ([email protected]).