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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Smart adserver is a powerful ad server and natively integrated SSP on the market that provides ad serving solutions for publishers and demand partners.

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You want to boost your earnings and draw in additional subscribers. With the use of an online platform called Publir, content producers may increase their income by promoting their goods and services, raising money through donations and merchandising, selling subscriptions, and more.

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PushEngage is a mobile and web push notification service that lets you stay in contact with your users to notify them of new content or send customized notifications.

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Zlick is a Fintech start-up that enables publishers, classifieds, and video-on-demand companies to monetize their viewership. Sell subscriptions and one-off access to your content with industry-leading conversion rates, a simple platform to operate, and no upfront costs.

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Unity Ads is a mobile game ad network platform and analytics tool that helps you achieve your app’s goals.

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Insticator allows you to utilize and activate first-party data to increase engagement and ad revenue for your website. It delivers a variety of things like surveys/trivia/polls embers that are engaging and serves ads with the questions. The visitors get engaged with the trivia questions, and more ads are served.

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ConsCent is a "to-consumer" platform that offers "pay-per-use", giving publishers full control of their content and the flexibility to decide who sees it. ConsCent partners with hundreds of third-party platforms along with a comprehensive range of tools to help you achieve impressive results, build long-term relationships, and maximise revenue.

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ironSource is a business platform for the app economy that helps apps turn into scalable businesses. 

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PopMyAd's monetization solutions are the ultimate platform for content publishers and website owners. Publishers can generate profit from every visitor and advertiser; they have the best solutions available for your needs.

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Trustarc is a privacy compliance software that offers consent management services. It helps you avoid heavy privacy fines and breaking your audience's trust. It also gives your audience a chance to consent to receive information from you and allows you to manage easily who has consented to what and how. 

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Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: