Unity Ads

Unity Ads offers seamless monetization solutions to publishers with the following features:

• User Acquisition Campaigns: Unity Ads provides sophisticated user acquisition campaigns to get developers high-value users effectively. It focused on running an ROAS campaign, event-based campaigns, and creative testing campaigns.
• Rich Analytics: Users get rich dashboards to track ad revenue, engagement, and user behavior so that they can make data-driven decisions.
• Unity Exchange Integration: It provides access to a large group of premium advertisers, which offers better fill rates and a more competitive bidding audience.
• Use Unity Editor: The platform sets up and manages ad placements right within the Unity development environment to save time.
• Optimise in Real-Time: It allows its users to make changes to campaigns in real-time based on the data so that they can get better results.
• Cross-Platform: Unity Ads works great on iOS and Android and is ideal for multi-platform mobile games.

Unity Ads offers diverse mobile ad formats to its publishers, and publishers can seamlessly integrate ads into their apps:

• Rewarded Video Ads: Users opt in to watch a video ad in exchange for the in-game currency, and these ads max out engagement and create a positive user experience. 
• Interstitial Ads: It covers the entire app screen offered at a natural pause within the app without disrupting the user flow. 
• Banner Ads: Static or animated ads found in the same spot (i.e., top or bottom of the app screen) continuously throughout the game with little disruption to the user experience.
• Playable Ads: Interactive ads where users can experience a mini-version of another app or game before downloading it. Experiences create higher quality installs and engagement because the experience eliminates doubt.

Publishers receive automated payments from their Unity Ads earnings every month. It operates on a net-60-day payment schedule and has a minimum payout of USD 100.

There are multiple key factors that influence CPM rates of Unity Ads. These factors usually include ad format, user location, platform (iOS or Android), and engagement metrics. Unity Ads offers competitive CPM rates to its users for enhanced results.

• Ad Formats: Supports rewarded video, interstitials, banners, and playable ads.
• Global Reach: Available in most countries, with higher CPMs in Tier 1 countries.
• Advanced Campaigns: ROAS, event-based, and creative testing campaigns.
• Monetization Tools: Access to premium demand sources and performance analytics.
• Seamless Integration: Easy integration with the Unity Editor for mobile apps (iOS & Android)
• Developer-Friendly: Easy SDK implementation and dashboard for ad management. 
• Real-Time Analytics: Detailed reports for optimization to improve ad performance and revenue.
• Cross-Platform: Available for iOS and Android, and supports a wide range of mobile apps.
• Ad Customizations: Unlimited creative testing is available to help you figure out the best ad creatives.

Unity Ads serves globally, targeting audiences wherever they are located. It covers most countries but focuses on high-demand markets, such as the US, Canada, the UK, Germany, and Australia, generally yielding higher CPMs. It also targets emerging markets like India, Brazil, Mexico, and Russia.

For publishers to be eligible for Unity Ads, they must have a legal Unity account and a published app on one of the Unity-supported platforms (Android or iOS). Moreover, they should integrate the Unity Ads SDK properly. The app should adhere to Unity's content policies, and publishers must set up a payout profile to receive payments.