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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Wired Carbon is a virtual digital advertising operations platform with a complete digital media support team of experts who provide innovative and tested solutions for every player in the digital media industry to support their growth.

4.0

Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content. 

3.0

DiDNA is an ad tech for publishers, SSPs, DSPs, and brands that offers leading advertising solutions for businesses operating in the publisher ecosystem.

4.0

Mediawrkz specializes in advanced publisher monetization solutions, enhancing ad revenue and audience engagement through customized strategies and cutting-edge technology.

4.2

Predicto is a cutting-edge software platform enhancing engagement across various platforms through advanced data analytics and predictive technology. As a data-driven engagement platform for publishers, it leverages real-time analytics to direct targeted audiences to relevant content. 

3.8

AdShaped is a global media agency that connects publishers with high-converting offers and advertisers with top-quality traffic. They emphasize creating strong, lasting relationships within the industry.

4.7

Pubwise is a programmatic platform known for its patented optimization technology and expertise in header bidding to enhance performance for the publishers. Also, the platform fosters growth through enhanced access to premium demand sources, optimizing revenue potential for publishers.

4.0

Geniee, an advertising technology platform, provides diverse solutions for publishers seeking to boost ad revenue. Its platform features programmatic advertising, header bidding, and real-time reporting tools, enabling publishers to optimize monetization. Supporting various ad formats like display, video, and native, Geniee caters to different audience engagement tactics. Integrated with multiple DSPs and SSPs, Geniee emphasizes user-friendly automation and data-driven insights to streamline ad operations and enhance monetization for publishers.

4.7

Target Video helps publishers optimize and monetize their video content by providing robust delivery, engagement, and monetization solutions. Their platform enhances video revenue opportunities, ensuring maximum audience engagement and profitability for digital publishers.

4.2

Nitro is an adtech company specializing in display and video advertising solutions. Their platform enhances ad revenue for publishers by offering high-performance, user-friendly ad experiences optimized for both desktop and mobile devices.

4.0

Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: