The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Using 1plusX’s flexible solutions that are designed for today and the third-party cookie-less future, you can conquer all data challenges. It helps publishers build and activate winning first-party data strategies worldwide. It allows you to monetize your first-party data strategy with high-quality, privacy-safe data at scale while boosting your digital revenue.
By providing fresh direct-sales leads, the ad platform Broadstreet assists local and B2B publishers in increasing their revenue. The direct sales team at Broadstreet provides advice on how to develop profitable campaigns that produce more sales leads than other conventional channels by over 50%.
AdShaped is a global media agency that connects publishers with high-converting offers and advertisers with top-quality traffic. They emphasize creating strong, lasting relationships within the industry.
Geniee, an advertising technology platform, provides diverse solutions for publishers seeking to boost ad revenue. Its platform features programmatic advertising, header bidding, and real-time reporting tools, enabling publishers to optimize monetization. Supporting various ad formats like display, video, and native, Geniee caters to different audience engagement tactics. Integrated with multiple DSPs and SSPs, Geniee emphasizes user-friendly automation and data-driven insights to streamline ad operations and enhance monetization for publishers.
Quick Adsense is a WordPress plugin for managing ads. It provides a quicker and more versatile solution to add Adsense or other Ads code to a blog post. Furthermore, it has the ability to randomly position Ads wherever within a post. It has a straightforward settings page and doesn't overwhelm you with numerous intricate customization options.
Piwik PRO is a software that helps publishers comply with privacy laws, data governance laws, and consent management.
TrackingDesk is a conversion tracking platform that enables you to build data-driven marketing campaigns with long-term goals.
Datagrail.io is a software that helps publishers with data governance, GDPR compliance, and privacy compliance and management of their audience's data.
OnAudience helps easily analyze profiles of online customers and automatically generate reports that include the interests, demographics, and purchase intentions of your users. It finds behavioral patterns and shows what attributes are specific to your online customers.