Geniee

• Real-Time Bidding: Real-time bidding is an online ad auction method where advertisers bid for ad space based on predefined criteria like user attributes and bid price. This maximizes revenue for publishers by selling ad space to the highest bidder per impression.
  
• Demand Side Platform (DSP): It enables advertisers and agencies to purchase advertising space, deliver ads, and target specific audiences and display locations. It streamlines the process of buying digital ad inventory.

• Optimize Revenue with Geniee SSP: Geniee SSP offers publishers a comprehensive solution to manage ad operations efficiently. With personalized support and advanced tools, publishers can optimize ad layouts, manage their ad stack, and cultivate strong advertiser relationships.
• Supply-Side Platform: Geniee offers a Supply-Side Platform with 100+ demand partners and various ad optimization solutions. Their all-in-one report simplifies performance tracking for publishers, aiding in effective monetization strategies.
• Integration with Google Products: Geniee offers GCPP integration, ensuring compliance with Google policies and seamless payment support. Their AI tools effectively optimize performance and reclaim ghost inventories, promising enhanced revenue potential for publishers.
• App Demand and Support: Geniee facilitates publishers with Admob support, enabling multi floor-price (auto) adjustment and access to free app promotion. Additionally, Geniee is a certified partner of TikTok, expanding opportunities for ad monetization.

Geniee calculates and disburses payment to publishers based on factors like ad space, impressions, clicks, and user purchases. Payment methods may involve agencies or third parties. Amounts are determined solely by Geniee, subject to advertiser demands.

• Geniee offers a range of ad management solutions including real-time bidding and header bidding, catering to diverse publisher needs.
• The platform integrates with various demand-side platforms (DSPs), ensuring high fill rates and effective monetization strategies.

Serves globally.

 Geniee’s EPS for 12 months was $0.94.

• Display Ads: Standard banner ads in various sizes that fit seamlessly into web pages, providing a balance between visibility and user experience.
• Native Ads: Ads that blend seamlessly with the look and feel of the content, enhancing user experience while maintaining high engagement and click-through rates.
• Social Media Ad: Social media ads are targeted advertisements displayed on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They leverage user data to target specific demographics and interests.
• Search Engine Marketing: Search Engine Marketing (SEM) involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It includes strategies like pay-per-click (PPC) ads and search engine optimization (SEO).
• YouTube/Video Instream: Video instream ads are advertisements that appear before, during, or after a YouTube video. They can be skippable or non-skippable and are commonly used to reach a large audience on the platform.
• Video Outstream: Video outstream ads are video advertisements that appear within articles or other non-video content on websites and apps. They autoplay when they come into view on the screen and pause when they are out of view.