The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
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Appier, a Taiwan-based AI platform, boosts publisher ad revenue with programmatic advertising, machine learning, and efficient ad mediation. Offering banner, native, and video ads via proprietary tools and header bidding, it ensures targeted engagement and swift loading. For app publishers, Appier provides Android and iOS SDKs, integrating with AdMob or functioning independently.
Alkimi is a decentralized ad exchange leveraging blockchain to enhance transparency, reduce ad fraud, and optimize programmatic advertising. It supports various ad formats like display, video, CTV, and native, offering publishers increased eCPMs and lower fees. With seamless integration via tools like PreBid and full auditability, Alkimi ensures fair, efficient, and transparent ad transactions.
Improve Digital is a very strong programmatic advertising platform that helps publishers to make the most of their strategy for advertisements and gain higher revenue. Improving Digital was started in 2008 to carve out a niche for itself in the digital advertising landscape by offering advanced technological solutions that will connect publishers efficiently with the advertisers.
LunaMedia.io is a digital advertising and monetization platform with innovative solutions designed to help publishers maximize revenue in multiple channels. Luna Media has a portfolio of products and tools, which give publishers access to premium sources of demand, advanced targeting capabilities, and high-yielding ad formats.
H12 Media is an advertising medium which aims to provide a solution for monetization to publishers. The platform makes use of CPM and CPC models to cater to the publishers. H12 Media excels at offering high-quality ads with standard formats.
Adsyield is a revenue optimization platform that helps publishers maximize earnings across web, in-app, and connected TV environments. It supports diverse ad formats like display, video, and native, with seamless integrations via OpenRTB, VAST, and SDKs for major ad servers like Google Ad Manager. By enabling advanced targeting, real-time auctions, and compatibility with top ad networks, Adsyield simplifies monetization and boosts ad performance.
AdUp Technology, part of Axel Springer SE, is a top native ad platform boosting publisher revenue with seamless, engaging ad placements. Focused on German-speaking markets, it offers programmatic solutions for premium advertising since 2008.
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PubPower.io is a cutting-edge ad-tech platform empowering digital publishers to boost revenue through advanced tools like header bidding, access to 30+ SSPs, and innovative ad formats. Designed for blogs, gaming platforms, and e-commerce sites, it delivers competitive CPMs, a user-friendly dashboard, and seamless ad integration for maximum performance.
Adgrid is a top programmatic ad platform enabling publishers to maximize revenue through advanced targeting, diverse ad formats, and real-time insights. With 13 customizable ad options, including IAB display and video, it offers transparent, efficient monetization solutions across various websites and geographies.
Netlink, a leading digital monetization platform based in Vietnam with offices in Singapore and Hong Kong, leverages 17+ years of expertise and AI to empower publishers worldwide. A Google Certified Publishing Partner since 2023, it provides access to advanced tools like Google AdSense and Ad Manager, serving over 1,000 publishers and generating 5+ billion monthly impressions, making it a key player in Southeast Asia's publishing ecosystem.