The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
AdWMG, established in 2014, is a robust monetization platform for publishers, offering tools like header bidding and OpenRTB to optimize ad revenue across websites, apps, and CTV. Known for transparency, timely payouts, and advanced analytics, it boosts earnings by up to 95%, catering to Tier 1 and 2 markets with seamless integration and premium demand access.
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Appier, a Taiwan-based AI platform, boosts publisher ad revenue with programmatic advertising, machine learning, and efficient ad mediation. Offering banner, native, and video ads via proprietary tools and header bidding, it ensures targeted engagement and swift loading. For app publishers, Appier provides Android and iOS SDKs, integrating with AdMob or functioning independently.
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Tappx is an AdTech platform that streamlines app monetization and advertising with programmatic tools, cross-promotion solutions, and a focus on transparency. It empowers developers, publishers, and advertisers to drive user acquisition and maximize revenue across diverse devices and platforms.
H12 Media is an advertising medium which aims to provide a solution for monetization to publishers. The platform makes use of CPM and CPC models to cater to the publishers. H12 Media excels at offering high-quality ads with standard formats.
AdaptMX is a technologically advanced ad monetization platform built for publishers and content creators who are looking to optimize their ad revenue with cutting-edge technology and multiple forms of advertising. It prioritizes AI-driven ad placement and real-time bidding and helps publishers connect with their audiences and maximize income on multiple devices. Its advanced analytics and intelligent bid strategies maCke it the perfect solution for publishers that need flexible, high-performing ad solutions that can scale according to demand.
CleverTap combines audience analytics, omnichannel engagement and product A/B testing to help you deliver a truly personalized customer experience.
CJ Affiliate is one of the largest affiliate marketing networks designed to help you achieve growth goals via scalable and sustainable growth. Publishers can partner with the most recognized brands and earn seamlessly by promoting products and services. CJ Affiliate is a trusted leaded in affiliate marketing technology that helps seamlessly monetize business at scale.
Usercentrics helps publishers comply with CCPA and GDPR laws so as to not violate their audience's privacy. It also helps publishers by providing consent management services.
Adsyield is a revenue optimization platform that helps publishers maximize earnings across web, in-app, and connected TV environments. It supports diverse ad formats like display, video, and native, with seamless integrations via OpenRTB, VAST, and SDKs for major ad servers like Google Ad Manager. By enabling advanced targeting, real-time auctions, and compatibility with top ad networks, Adsyield simplifies monetization and boosts ad performance.
AdOpsOne is an AI-powered ad operations assistant for digital content publishers who use Google Ad Manager. Founded in 2007, AdOpsOne has changed the way data and analytics has been viewed and perceived. After testing the user-experience and cross-referencing the best practices, using AI with human expertise, AdOpsOne was born.