AdUp Technology

• Programmatic Advertising: Supports both RTB (Real-Time Bidding) and OpenRTB to ensure advertisers can bid for ad placements in real time, offering publishers competitive rates.
• Monetization Suite: Offers tools for managing ad inventory, setting pricing models, and tracking earnings from various demand sources.
• Mobile and Video Ads: Mobile-first designs allow for optimization across mobile devices, while video ads offer high-impact placements.
• Seamless Ad Integration: Ads are integrated directly into the website’s editorial content, providing a less intrusive, more engaging user experience.
• Multi-device Compatibility: Native ads are designed to display across desktop, mobile, and tablet devices, ensuring consistent performance.
• High Engagement Rates: Ads on AdUp generally outperform display ads in terms of user engagement, thanks to their native format and contextual relevance.
• Global Demand: AdUp has access to a diverse set of global demand sources, increasing the variety of ads served on publisher sites.
• Comprehensive Analytics: Detailed reporting tools track ad performance and user interaction, helping publishers optimize monetization strategies.

AdUp Technology supports flexible payment options, which are typically customized based on the publisher's traffic, ad format preferences, and agreements. Payment models usually include CPC, CPM, and CPA, and are designed to ensure fair compensation for publishers.

Competitive CPM rates are offered, particularly for premium traffic sources such as German-speaking regions. Publishers can expect CPM rates to vary based on the type of ad format, audience targeting, and demand. Advertisers generally bid within the range of $0.1 to $0.2 per click, depending on the ad’s competitiveness​.

• Founded: 2008
• Headquarters: Germany (offices in Berlin, Hamburg, Leipzig)
• Subsidiary: Axel Springer SE
• Platform Type: Native advertising, programmatic advertising
• Supported Ad Formats: Display, video, mobile, content ads
• Site Type Monetized: Works with content-driven websites, news portals, lifestyle sites, and more.

• Germany
• Austria
• Switzerland

Primarily German-speaking countries, with a focus on high-quality native advertising in these regions.

• Geo: Those with significant traffic from German-speaking regions and a content-driven focus are ideal candidates.
• Genuine Traffic Source: Publishers must have genuine, organic traffic
• Minimum Traffic Requirements: Although specific thresholds may vary, publishers typically need a stable volume of monthly traffic. Sites with higher traffic tend to be prioritized for onboarding.
• Content Quality: Websites should have original, high-quality content that complies with 9Dots Media’s policies.

Revenue share typically follows industry standards, with terms discussed and customized according to the agreement between AdUp and the publisher.

• Native Display Ads: Ads are integrated into the content to appear as part of the user experience, providing a more organic interaction.
• Mobile Ads: Optimized for mobile devices, ensuring ads perform well across all screen sizes.
• Video Ads: In-feed video ads that blend seamlessly into the content, ideal for engaging users with rich media.
• Content Recommendations: Sponsored content and recommendations that provide additional value to users while driving traffic.
• In-Feed Ads: Ads embedded in the content feed, often used by news websites and blogs to keep ads unobtrusive yet effective.