Appier

• AI-Powered Ad Server: Manages ad delivery, optimization, and monetization strategies using machine learning to analyze user data and predict the best-performing ads.
• Targeting Solutions: Offers sophisticated audience segmentation and personalized ad targeting using first-party and third-party data, ensuring higher engagement and revenue.
• Creative Optimization Tools: Provides automated tools for creative testing and optimization to ensure ads are optimized for the highest conversion rates.
• Analytics and Insights: Real-time dashboards and reports to track ad performance, user behavior, and revenue metrics, enabling publishers to make informed decisions.

• Advanced Targeting: Leverages machine learning for enhanced targeting, including demographic, behavioral, and contextual targeting.
• Dynamic Creative Optimization: Ensures ads are tailored and dynamically adjusted based on user behavior.
• Cross-Channel Optimization: Allows ads to be displayed across multiple channels, including display, video, mobile, and CTV, ensuring a consistent user experience.
• Real-Time Reporting and Insights: Provides actionable data to help publishers optimize campaigns and increase monetization.

Appier operates on a programmatic revenue share model. Payment terms and specific conditions are customizable, allowing publishers to adjust their billing cycles and payment methods to fit their needs.

Appier offers competitive CPM rates, which depend on the targeting parameters and the quality of traffic. The platform focuses on maximizing revenue potential through optimization and machine learning, ensuring high yield for publishers.

• Company Name: Appier
• Founded: 2012
• Headquarters: Taipei, Taiwan
• Platform Type: AI-Powered Programmatic Advertising Solution
• Supported Ad Formats: Display, Video, Native, Rich Media

Appier works with a variety of publishers across sectors including e-commerce, media, gaming, and entertainment. The platform tailors its solutions to each type of site to ensure optimal ad performance based on audience behavior and content.

Appier supports publishers globally, with a strong presence in Asia, North America, and Europe. The platform’s targeting capabilities allow for granular geo-targeting to maximize ad relevance.

Appier serves publishers of all sizes, from small blogs to large media companies. Publishers must meet content quality standards and comply with Appier’s policies on ad placement.

Revenue share varies depending on the agreement between Appier and the publisher. The platform offers a competitive share model, ensuring that publishers can keep a significant portion of their ad revenue.

• Display Ads: Static, expandable, and rich media banners.
• Video Ads: In-stream and out-stream ads for video content.
• Native Ads: Seamlessly integrated ads that match the look and feel of the website.
• Rich Media: Interactive ads that encourage user engagement.