AdTrue

• Programmatic Ad Platform: Provides access to real-time programmatic bidding, giving publishers control over inventory and maximizing monetization opportunities.
• Ad Units & SDK: Customizable ad units for various formats, including display, video, and interstitial ads. AdTrue’s SDK simplifies integration into mobile apps for seamless ad delivery.
• Mobile App Monetization: Special solutions for mobile app publishers to drive revenue through in-app advertising, optimizing user experience and ad placements.

• Comprehensive Targeting: Offers advanced geo-targeting, device-based targeting, and audience segmentation for higher engagement and relevant ad delivery.
• Cross-Platform Integration: Supports web and mobile platforms, with seamless integration across devices and media channels.
• Customizable Ad Formats: Supports a variety of ad types, including display, video, native, and interactive ads.
• Revenue Optimization Tools: AdTrue’s platform connects publishers to demand from leading DSPs and direct advertisers, ensuring competitive pricing and maximizing ad yield.
• Programmatic Solutions: AdTrue uses a robust RTB (Real-Time Bidding) platform, enabling publishers to access premium demand sources and increase inventory demand through header bidding strategies.
• Global Reach: It serves a global audience, offering solutions tailored for different regions while focusing on enhancing revenue streams through data-driven insights

AdTrue offers flexible payment structures based on publisher agreements. Payments are processed according to the terms set in the contract, and the platform supports multiple payment methods.

The CPM rates on AdTrue are highly competitive, influenced by factors like traffic quality, audience targeting, and ad demand. The platform provides dynamic CPM optimization, ensuring publishers get the best value for their inventory.

• Founded in: 2020
• Headquarters: Hanoi, Vietnam
• Platform Type: Programmatic Advertising & Monetization Solutions
• Supported Ad Formats: Display, Video, Native, Interstitials, and Rich Media
• Site Type Monetized: Mobile apps, websites, games, and content platforms.

AdTrue works with a diverse range of publishers, from mobile apps and websites to gaming platforms and media outlets. The platform offers tailored solutions for each type, ensuring effective monetization.

AdTrue serves global markets, with an emphasis on regions including Southeast Asia, North America, and Europe. The platform’s geo-targeting capabilities allow publishers to target specific countries and regions to optimize ad performance.

AdTrue is open to publishers of all sizes, providing customized solutions based on traffic and ad requirements. Publishers must adhere to AdTrue's content policies, avoiding restricted categories like illegal content or adult material.

AdTrue offers competitive revenue share models tailored to individual publisher needs. The exact share percentage is determined through negotiations and the specific agreement made between the publisher and AdTrue.

• Display Ads: Banner, skyscraper, and other traditional display formats.
• Video Ads: In-stream and interstitial video ads for mobile and web apps.
• Native Ads: Ads that blend seamlessly with the content and design of the website or app.
• Rich Media: Interactive ads that engage users through dynamic content, including expandable banners and in-app ads.