
Editorial Staff: Latest Articles

5 Best OTT Programmatic Advertising Platforms
To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene. So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices. As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.


9 Ways to Find Direct Advertisers for Your Blog or Website
Ok, we all know that direct deal partnerships are rewarding, and you can make 2X of your regular ad income from direct deals from a single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the piece. In this insightful write-up, I’ll share the tips and best practices that can help you find direct advertisers for your blog. Before you take the journey of ‘hunting the direct advertisers’, you need to align your content to ensure a few key things.


7 Best Programmatic Advertising Certification Courses
Programmatic advertising makes use of automated technology and algorithmic tools to buy and sell media. It is advisable for everyone involved in the digital marketing business to know how programmatic advertising works: the different kinds of programmatic media buying, its various channels, etc. With the availability of hundreds of training courses and resources on programmatic advertising online, knowing which ones to consider as reliable learning source may take some research. You have to find a course that matches your interest, decide whether you want a brief course or a lengthy one, and find something that is easy to follow and relate to. There are various ways to become a Programmatic advertising expert, while some have more training than others, the majority of people need to find things with experimentation. These courses will teach you how to choose the best programmatic ad networks for your blogs. These are some of the best programmatic advertising certification courses you can consider:

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5+ Best SSL Certificate Providers for Blogs and Websites
Nothing will turn a probable customer away from your site faster than a warning that says that the site may not be secure. Sadly, this happens too often too small bloggers who do not understand the importance of strong website security. The easiest way to stop this message from popping up is to buy a secure socket layer certificate. There are various types of SSL certificates. All of these change your HTTP to HTTPS, and this bit of security is enough to get visitors and Google’s ranking algorithms to trust you. Other than boosting your SEO, this certificate encrypts data sent from your site and data that your site gets. Here is a list of the best SSL certificate providers for bloggers.


5+ Best Webinar Software for Bloggers
The best webinar software helps easily and in an affordable manner host webinars for marketing, sales, training events, and more. There are various options in the market today, and all of them offer a wide range of features to help you efficiently conduct webinars. To help you find the best solution for your needs, we have researched the various tools available and found the best webinar software that you can rely on.


7 Best Free Keyword Research Tools for Bloggers
One of the most crucial parts of modern SEO is keyword research. Irrespective of whether you are starting a new blog or revamping an old one, good-quality keywords are an efficient way to attract consistent and quality traffic to your site. It helps you find topic ideas that people are looking for on search engines like Google, Bing, Yahoo, Amazon, and such. It helps you find content ideas that the customers look up to and helps plan your content to cover those topics. It shows you both the seed and long-tail keywords where your competitors rank and help you improve your content to rank keywords and gain more traffic. Here is a list of the best free keyword research tools for bloggers.


5 Best Off-Page SEO Tools for Bloggers
Off-page SEO includes all the search engine tips and tactics that are not limited to your website. For example, tactics like social media, content marketing, brand development, and more come under this category. The on-page SEO hacks backed up with these activities will help your website rank high in SERPs. Using the right off-page SEO tools can help you enhance the position of your website in SERPs.


7 Best On-Page SEO Tools for Bloggers
As a website owner, you must understand the search engine algorithm that gets you maximum customer attention. On-page SEO tools can help you attract organic traffic by optimizing your web page. It can help improve the ranking of webpages and ramp up their traffic in relevant search engines like Google. On-page SEO tools include updating your content with the right keywords, internal links, title tags, HTML source code, and more. Google picks these cues to analyze whether a page's content matches user search intent. The more your page is aligned to user searches, the higher you rank on Google search results. This review collates the best SEO checkers and tools for bloggers.
