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Advertising

Both digital marketing and programmatic advertising can be very confusing topics, especially for a beginner. Navigating through the abundance of technical jargon and its accompanying complexities can sometimes lead to confusion. Even experienced veterans may find it perplexing to stay updated on emerging technologies. In this rapidly evolving industry, research is paramount, irrespective of whether you are a beginner, or not. Programmatic advertising has brought about some severe advances in advertising technology. In the previous days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an advertisement on the website for a given period. The same ad would show, irrespective of who visited the site. Programmatic advertising uses artificial intelligence and machine learning to purchase ads in real-time. This eliminated the need for human negotiations and pre-set prices. It has made the purchase of advertisements more effective and efficient. If you are interested in programmatic advertising or media buying as a career, or simply need more information about the same, we have listed some of the best books on programmatic advertising here. These books will show you proven ways to increase your programmatic ad revenue. It is important to remember that this kind of technology is constantly evolving and it can be difficult to find resources that keep up with the time. Here, we have listed our favourite books on programmatic advertising that will give you the needed knowledge while keeping relevance in mind.

by Editorial Staff

Advertising

In the present times, consumers are utilizing a variety of devices and platforms to make purchases. As a result, a significant amount of customer data gets deposited in various silos, providing marketers with the opportunity to engage with their customers across the entire ecosystem, regardless of geography. Self-serve programmatic advertising platforms, put simply, is a platform that enables advertisers to specify campaign requirements and buy digital ad inventory without engaging with a sales representative or a publisher. The entire process of tracking customer journeys and showing relevant ads can be complex, but it becomes more accessible with programmatic self-serve advertising. Self-serve programmatic advertising is the automated and self-reliant ability of the advertiser to place their ads without assistance from a third party. Available on multiple platforms, the format supports easy purchasing and quick campaign launches, notably cutting down on costs and offering greater convenience for advertisers when it comes to ad placement. This newer approach to advertising is prevalent and continuously expanding. We have a list of the best self-serve programmatic advertising platforms that can help maximize revenue and reduce manual work.

by Editorial Staff

Advertising

To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene.  So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices.  As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.

by Editorial Staff

Blogging

Ok, we all know that direct deal partnerships are rewarding, and you can make 2X of your regular ad income from direct deals from a single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the piece. In this insightful write-up, I’ll share the tips and best practices that can help you find direct advertisers for your blog. Before you take the journey of ‘hunting the direct advertisers’, you need to align your content to ensure a few key things.

by Editorial Staff

Blogging

Programmatic advertising makes use of automated technology and algorithmic tools to buy and sell media. It is advisable for everyone involved in the digital marketing business to know how programmatic advertising works: the different kinds of programmatic media buying, its various channels, etc. With the availability of hundreds of training courses and resources on programmatic advertising online, knowing which ones to consider as reliable learning source may take some research. You have to find a course that matches your interest, decide whether you want a brief course or a lengthy one, and find something that is easy to follow and relate to. There are various ways to become a Programmatic advertising expert, while some have more training than others, the majority of people need to find things with experimentation. These courses will teach you how to choose the best programmatic ad networks for your blogs. These are some of the best programmatic advertising certification courses you can consider:

by Editorial Staff

Blogging

Nothing will turn a probable customer away from your site faster than a warning that says that the site may not be secure. Sadly, this happens too often too small bloggers who do not understand the importance of strong website security. The easiest way to stop this message from popping up is to buy a secure socket layer certificate. There are various types of SSL certificates. All of these change your HTTP to HTTPS, and this bit of security is enough to get visitors and Google’s ranking algorithms to trust you. Other than boosting your SEO, this certificate encrypts data sent from your site and data that your site gets. Here is a list of the best SSL certificate providers for bloggers. 

by Editorial Staff

Blogging

The best webinar software helps easily and in an affordable manner host webinars for marketing, sales, training events, and more. There are various options in the market today, and all of them offer a wide range of features to help you efficiently conduct webinars. To help you find the best solution for your needs, we have researched the various tools available and found the best webinar software that you can rely on. 

by Editorial Staff

Blogging

One of the most crucial parts of modern SEO is keyword research. Irrespective of whether you are starting a new blog or revamping an old one, good-quality keywords are an efficient way to attract consistent and quality traffic to your site. It helps you find topic ideas that people are looking for on search engines like Google, Bing, Yahoo, Amazon, and such. It helps you find content ideas that the customers look up to and helps plan your content to cover those topics. It shows you both the seed and long-tail keywords where your competitors rank and help you improve your content to rank keywords and gain more traffic. Here is a list of the best free keyword research tools for bloggers. 

by Editorial Staff