Protection helps you in the management of your brand and in avoiding competing advertisers' ads from appearing together and helps determine which inventory must be made available for Open Auction. They satisfy the targeting of an ad request that applies to ad requests, and more than one rule may apply to the same ad request. There are three kinds of Protections-
There are some network-level controls that help opt into or out of Google Demand Sources, which include Google Display Network (GDN) and Display and Video 360.
These rules make sure that your digital properties have only the kind of ads that you want on them. They protect you, your users, and your advertisers. You conduct the management of the brand of your websites or apps by either blocking or opting into kinds of ads.
The rules of ad content apply to all inventories under a wide range of scenarios-
If you wish to limit a rule to a specific inventory, select Only protect specific inventory and add targeting- either a class or value.
These are the kind of ads that, by default, are allowed and can serve if Blocks are not applied and do not pose restrictions. You can opt to block ads from the given categories or sources-
The ads from the given categories or sources are blocked by default, but you can allow them if you please-
The rules for competition prevent advertisers in a similar market from appearing together. If you set up these kinds of rules, you easily add value to your advertisers by assuring them they won't compete for the same users during an ad experience.
They show what inventory must be excluded from going to Open Auction. They also allow the exclusion of inventory types or targeting.
Google Demand sources which include- Google Display Network and Display and Video 360, are allowed to show ads depending on user interest categories and remarketing by default. So, they can also use insights from non-signed visits and make interest categories. On the network level, you can leave out either interest-based category ads or remarketing ads.
RTB networks are an important component of programmatic advertising with the potential to generate billions of dollars annually. If you understand how to protect your inventory, you will be able to maximize your revenue.
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RTB is an auction-based system to buy/sell ad impressions in real time. DSPs are platforms that help automate the process of buying ad inventory from multiple sources.
According to studies, the RTB industry is predicted to reach a marketing value of USD 50 billion by 202. The future of this industry looks very promising, and with the increase in demand for programmatic advertising, the digital ad spending, RTB is expected to grow.