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Advertising

Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, buying an ad space on a website that serves a particular demography instead of buying a primetime slot on TV can be done through programmatic buying in order to reach the target audience better. The aim is to optimize & improve the quality of Ads more. So, by reducing manual labor, one gets more time to plan other things more efficiently. Programmatic advertising is basically using computers to buy ads based on certain metrics so as to ensure optimal ROI. Investments in programmatic ads reached 39 billion dollars in 2018 in the US. It is predicted that B2B companies that are slow in the uptake of programmatic technology compared to B2C companies will speed up the adaptation process in 2019. 

by Editorial Staff

Advertising

Programmatic sale is the sale and purchase of online advertising with use of fully automated systems. Having been quickly adopted in different markets, this system makes the sale of media inventory easy, fast and more flexible. With the abundance of content and ad inventory across various marketing channels, both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend to put more money in the pockets of brand-safe publishers to align themselves with safe and vetted content.  To survive in this constantly evolving ad-tech ecosystem, publishers today have to invest heavily in content planning and communicate in accordance with their audience. To achieve this, it is important to scale your advertising revenue, thus bringing us to the topic of how we can expand programmatic advertising revenue, across all possible channels.

by Editorial Staff

Google Ad Manager

Open auctions bring the majority of the digital ad revenue for publishers. Depending on the site's niche, user engagement, and the return on investment delivered on the advertiser creatives, one can significantly raise his overall earnings by playing around with the price floors. However, in the long run, this can get significantly tricky, and thus, when implementing price floor optimization,  you need to keep in mind the interest of your advertisers and buyers. By the end of this post,  you will learn how to optimize CPM floor prices, how to increase your overall website revenue, and the best practices and tactics to keep in mind for the long-term mutual benefit of both the publisher and advertiser.

by Editorial Staff

Advertising

The adTech world loves to bring in new jargon; maybe making things look more complex has added advantages! However, publishers who are just starting off with programmatic can find themselves in a sea of complexity just by the terminology. By the end of this article, you will have a simplified understanding of ‘'referred deals and ‘'private auctions’' the basic differences, and your approach towards each of them for website monetization. 

by Editorial Staff

Advertising

Programmatic Guaranteed helps with the automation of direct sales of the reserved inventory by drawing a simple connection between you and the buyer platforms. You are in power to negotiate and finalize the details of reservation campaigns in the Ad Manager. They also streamline creative management and do away with the need to constantly deal with reconciliation and the billing and payments process.

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Advertising

With Preferred Deals, you have the liberty to offer the buyers inventory at a price that has been specifically negotiated and bears in mind the minimum CPM rate. There is no formal agreement in Preferred Deals, so there is no contractual obligation for you to save the inventory for the buyer. If you are being offered a higher price by some other, you can sell it off, and there is no obligation on the buyer to purchase the entire inventory.

by Editorial Staff

Advertising

The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to make sure you're earning the maximum possible revenue for your ad inventory. The more advertisers that bid, the higher the competition is for your inventory and the more you can earn.

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Advertising

Programmatic Direct makes everything an absolute cakewalk for publishers with the automation of negotiations and sales of the direct-sold inventory. They allow you to negotiate Programmatic Guaranteed, that is, the guaranteed, reserved inventory, and Preferred deal, which is the non-guaranteed, unreserved inventory campaigns in Ad Manager. They allow you to do the negotiations of the terms of your campaign and mutually agree on details with a buyer within the Ad Manager.  They provide buyers the flexibility to suggest changes during negotiations or accept them. On agreement on the terms by both parties, Ad Manager sets up a campaign for delivery automatically. The overhead of creative management, as buyers host and manage the creatives on their system, is reduced exponentially by Programmatic Direct. Ad Manager tackles all the impressions, billings, and payments to do away with issues in management or discrepancies at all. Programmatic Direct makes sales simple and minimizes the probability of errors by humans because the complete process runs in one system.

by Editorial Staff

Advertising

Publisher find Google Ad Exchange to be an important part of their advertising business. However, it is important to understand that the account with AdX will be of no use if it does not capture the revenue potential via the marketplace. Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), and yield management (SSP), all put in ome. One of the most crucial parts of Ad Manager is the seamless integration of user data which forms the crux of targeted advertising and ROI for advertisers. By the end of this insightful post, you’ll learn the different ways in which you can use Google Ad Manager to increase your website revenue and optimize your ad serving all from one platform. So, let’s go ahead and take a look at 10 best ways to increase your website ad revenue with Google Ad Manager.

by Editorial Staff