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Advertising

In the simplest terms, auto refresh ads are ones that refresh automatically and serve new ads to users while they visit a specific web page.Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few. 

by Editorial Staff

Advertising

The ad auction is instrumental in choosing the ads that will appear on your pages and also deciding the potential earning from those ads. All ads bring different amounts of money, and that is dependent on a couple of factors, like the advertiser’s bid for the ads. The ads that win in the auction start to appear on your website, app, or other digital property. The ad auction was curated to ensure that you get the best possible revenue for your ad space. When you see the number of advertisers' bids to show on your pages increasing, you know that the competition for your inventory is high, and so is the potential income.

by Editorial Staff

Advertising

Programmatic guaranteed in the truest senses, modernizes ad buying and expands on what programmatic advertising promises, i.e, the automated buying process to help deliver more value. The programmatic guaranteed deal is an automated buying solution with tagless trafficking, advanced reporting, and billing. These deals help execute direct buys with publishers while removing the manual processes like exchanging tags, troubleshooting discrepancies, and more.  In this article, you will find an entire check that you can go through to reassure yourself that you have not missed anything while setting up your Programmatic Guaranteed campaigns.

by Editorial Staff

Google Ad Manager

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few. 

by Editorial Staff

Blogging

Suppose you have been blogging for a while and wondering about different ways of monetizing your blog. In that case, sponsored blog posts can be a winning strategy, given you have acquired a decent target group of readers already. Even with a small niche, you can make money by following specific content guidelines, which this article will explain. A sponsored post is content that is published for the benefit of a business seeking to promote its content,  product, or services among the blog owner’s target audience. A sponsored blog post can be anything ranging from product reviews, articles containing landing page links of the company, or recommendation posts.  As a blogger, it is your job to write content relevant to your sponsor’s product or company and keep it informational and engaging for your readers. Sponsored posts for blogs are a way for a company to reach a larger audience and are a crucial part of its marketing strategy. They pay you for the posts to improve their website traffic and brand awareness and generate more revenue. However, you must keep in mind the fact that your content or your blogs should align with the values or goals of your sponsor. 

by Debosmita Saha

Advertising

Digital audio ads, increased audio content consumption, streaming services and such are completely changing the advertising landscape and turning us all towards audio advertising solutions. Programmatic advertising has witnessed major success in all areas of advertising, and there is no doubt that programmatic audio has enormous potential. Digital audio advertising serves ads within the audio context while users listen to podcasts or digital radio. Programmatic includes all the processes that go through an automated system. Programmatic advertising uses technology and automates ads' selling process and insertion into audio content like podcasts, radio, and music streaming services. Programmatic audio advertising is the way of ad insertion via automated placement on the online audio mediums like podcasts, music streaming services, and such. We have listed some of the best programmatic audio advertising platforms and companies to help work out an audio advertising campaign.

by Editorial Staff