The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Perform[cb], a leader in outcome-based marketing, recently expanded its reach by acquiring AdCommunal. Established in 2002, the company operates on a model where clients pay only for specified, achieved outcomes. It leverages AI-driven placements across multiple digital channels to ensure optimal user engagement and high ROI.
Pubwise is a programmatic platform known for its patented optimization technology and expertise in header bidding to enhance performance for the publishers. Also, the platform fosters growth through enhanced access to premium demand sources, optimizing revenue potential for publishers.
Smaato is a digital ad technology platform that puts publishers in control. Their ad server and monetization solution provide the tools needed to deliver quality content and monetize it.
MemberGate is a mature platform with 18+ years of experience. MemberGate provides membership to everyone with content to publish. The platform comes with features worth spending on and a team to make it all flow easily and smoothly. MemberGate is full of tools to manage members' websites and make things run on autopilot.
Bitly is a URL shortener and offers robust link management software, advanced QR Code features, and a Link-in-bio solution.
SecurePrivacy.AI helps you manage user data, user consent, user privacy, cookie consent, and stay compliant with GDPR and CCPA. Secure Privacy provides a complete solution for all your website and cookie consent needs. It offers a simple, easy-to-use interface that allows you to manage and automate your cookies compliance. It is a simple, powerful software that helps you scan websites and document cookie consent easily.
Adverten is a premier CPA network offering smartlink technology that optimizes traffic distribution for higher revenue. The platform features over 1,000 exclusive offers, advanced analytics, and 24/7 support to ensure maximum monetization. Adverten’s innovative tools and personalized service help advertisers and publishers achieve significant profit increases.
Truvid is a video technology platform that uplifts creators and connects them with audience globally via their advanced video distribution tools and an extensive publisher network.
Bidmind is a programmatic media-buying platform that helps build and manage advertising campaigns with preferred channels and formats via a single media-buying platform.
Simpli.fi is a programmatic advertising and agency management software delivering integrated omnichannel workflow that helps media buying.