Kargo

Following are the products offered by Kargo-

• Kargo Creative Studio- Full-service studio is offered for high-impact ad formats. These include interactive, rich media and video ad formats.
• Kargo in-stream video ads- The in-stream video ads permit the brands to deliver video content suitable for both desktop and mobile apps.
• Desktop and mobile display ads- The flagship products at Kargo are designed to support mobile users, with full-screen display, that helps to maximize the engagement.
• Kargo video format- Mobile video advertising is the main focus with formats including video ads, along with all content that plays on the feed.
• Kargo interactive ads- The interactive ads on Kargo permits the users to connect directly with the ad content through features like tapping or swiping. With Korgo, you can choose the viewing experience through which part of the video you wish to witness next.
• Kargo rich media- Rich media ads on Kargo include elements like images, videos, and other interactive elements for a more immersive experience.
• Data-driven analytics and insights- Access is provided to publishers to access the analytical tools to understand the outcomes of the campaign and tailor it accordingly to maximise revenue.
• Audience solution- Data for audience targeting is provided to the publishers to reach out to people through more relevant approaches and messages.

These are the attributes of Kargo-

• Premium ad inventories- Top-tier publishers are encouraged to engage with Kargo. These ads are contextually relevant to attract high-value audiences.
• Interactive ad formats- Creative rich media formats are offered which include carousel ads, expandable units, full-screen interstitials to ensure contextual relevance.
• Mobile-first approach- Kargo is crafted specially for mobile apps and interface to navigate in the digital landscape. Full-screen video ads, and optimized displays are offered by Kargo.
• Advanced targeting of audience- Sophisticated and seamless audience targeting is done based on various factors like user behavior, interests, engagement history, demographics, and so on.
• Data reporting and analytics- Comprehensive analytical reporting and data is provided for giving publishers insights through metrics like clicks, impression, conversions, etc.
• Cross-platform compatibility- Ad formats are curated to work smoothly across mobile as well as desktop platforms.
• Custom creative strategies- Access is provided to the creative studio for designing brands and custom formats for ads. Tailored campaign solutions and strategies are initiated for optimizing the performance.

Publishers are paid through the revenue-sharing models. A percentage of the revenue generated is retained while a portion is shared with the publishers. All the payments are done monthly or even quarterly. However, accumulated earnings should reach or cross the threshold earnings of $100.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Kargo.com typically offers competitive CPM rates, they can largely vary depending on these factors.

• Heavily optimized for mobile-first ads and advertising solutions.
• Engaging ad formats like video and interactive ads are provided.
• Supports real-time bidding.
• Custom ad designs are offered by the in-house creative team of Kargo.

Kargo is focused on making large-format, premium editorial sites available on the mobile web and in-app environment. This makes Kargo well-suited to environments that are brand-safe as per quality content, thereby providing an easy-to-use experience for users and optimizing ad impact.

Kargo.com operates in several global markets from North America and focuses on premium publishers. Canada and Europe are other significant geographical areas served by Kargo.

Kargo functions with high-quality yielding and premium publishers. Brand safety standards must be taken care of by publishers. The website should also have adequate website traffic to ensure high user engagement.

While the company did not release specific revenue share, Kargo's competitive, performance-driven model for publishers ensures that great quality of inventory and engaging audiences are delivered to customers. Therefore, revenue shares are determined by ad placements along with yield optimization.

• Rich media ads- These ads tend to expand or unfold when the viewers try to interact with them.
• Interactive video ads- These are engaging videos where different products and features are available within the video.
• Native ads- These are ad content which blend with the real content and create a seamless viewing experience for the spectators.
• Display ads- These are traditional banner ads which are available in standard sizes including animation, video components, imagery and so on.
• Carousel ads- These are interactive ads with multiple images as well as products displayed on the horizontal space on the screen. You can swipe or click on them to access.
• Programmatic ads- Programmatic ads allow real-time bidding, and ad placement across premium publishers.