Kargo

The following are the products offered by Kargo:

• Kargo Creative Studio: A full-service studio is offered for high-impact ad formats. These include interactive, rich media, and video ad formats.
• Kargo Video Format: Mobile video advertising is the main focus, with formats including video ads, along with all content that plays on the feed.
• Kargo Rich Media: Rich media ads on Kargo include elements like images, videos, and other interactive elements for a more immersive experience.
• Data-Driven Tools: Access is provided to publishers to access the analytical tools to understand the outcomes of the campaign and tailor it accordingly to maximise revenue.
• Audience Solution: Data for audience targeting is provided to the publishers to reach out to people through more relevant approaches and messages.

• Premium Ad Inventories: Top-tier publishers are encouraged to engage with Kargo. These ads are contextually relevant to attract high-value audiences.
• Interactive Ad Formats: Creative rich media formats are offered, which include carousel ads, expandable units, and full-screen interstitials to ensure contextual relevance.
• Mobile-First Approach: Kargo is crafted specially for mobile apps and an interface to navigate in the digital landscape. Full-screen video ads and optimized displays are offered by Kargo.
• Advanced Audience Targeting: Sophisticated and seamless audience targeting is done based on various factors like user behavior, interests, engagement history, demographics, and so on.
• Data Reporting and Analytics: Comprehensive analytical reporting and data are provided for giving publishers insights through metrics like clicks, impressions, conversions, etc.
• Cross-Platform Compatibility: Ad formats are curated to work smoothly across mobile as well as desktop platforms.
• Custom Creative Strategies: Access is provided to the creative studio for designing brands and custom formats for ads. Tailored campaign solutions and strategies are initiated for optimizing the performance.

• Rich Media Ads: These ads tend to expand or unfold when the viewers try to interact with them.
• Video Ads: These are engaging videos where different products and features are available within the video.
• Native Ads: These are ad content that blend with the real content and creates a seamless viewing experience for the spectators.
• Display Ads: These are traditional banner ads which are available in standard sizes, including animation, video components, imagery, and so on.
• Carousel Ads: These are interactive ads with multiple images as well as products displayed in the horizontal space on the screen. You can swipe or click on them to access.
• Programmatic Ads: Programmatic ads allow real-time bidding and ad placement across premium publishers.

All the payments are done monthly or even quarterly. However, accumulated earnings should reach or cross the threshold earnings of $100.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Kargo typically offers competitive CPM rates, they can largely vary depending on these factors.

• Specialization: Create incredibly powerful, visually rich ad campaigns.
• Clientele: More than 200 of the most recognized brands in the world.
• Proposition: Features a unique, exclusive, and premium media marketplace with 100% premium supply, without low-quality ad placements.
• Technology: Employ proprietary platforms that utilize artificial intelligence and contextual targeting to deliver personalized advertising experiences.
• Ad Solutions: Programmatic & direct buying, creative services, and real-time analytics tools.
• Awards: A lot of awards, including Adweek Mobile Innovator and Deloitte's Technology Fast 500.

Kargo capitalizes on premium, mobile-optimized editorial and publisher sites, emphasizing high-quality, brand-safe environments. It sells and delivers rich, high-impact ad formats through programmatic and direct partnerships.

Kargo operates in several global markets from North America and focuses on premium publishers. Canada and Europe are other significant geographical areas served by Kargo.

Kargo functions with high-quality yields and premium publishers. Brand safety standards must be taken care of by publishers. The website should also have adequate website traffic to ensure high user engagement.

While the company did not release specific revenue share, Kargo's competitive, performance-driven model for publishers ensures that great quality of inventory and engaging audiences are delivered to customers. Therefore, revenue shares are determined by ad placements along with yield optimization.