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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Oraki.io shares expertise as a tech-driven company for management of revenue supporting publishers to maximize digital monetization through tools and services provided for optimizing the yield.

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Decide.co harnesses expertise over providing tools for firms and businesses that aim to optimize their advertising strategies. It aids to ease the decision-making process by delivering functions to marketers like offering data-driven insights, and tools for ad management. The platform has options for automation of the process and optimizes the advertising budget.

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AdOmega is a digital advertising platform empowering publishers with innovative ad formats like display, video, VR, and AR. Using programmatic solutions and header bidding, it helps maximize revenue across websites, apps, OTT platforms, and more.

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Powered by Mediavine, JourneyMV is a digital ad monitoring and optimization platform. Offering ad management solutions to small creators as well as big publishing firms, JourneyMV.com aims to bring a pool of publishers together. Tools are offered for monetization through emphasis made on growing websites.

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OneTag is an advertising platform or adtech company which helps publishers to manage ad campaigns through programmatic advertising. Through optimizing delivery of ads, monetization of the campaign is initiated.

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Vidazoo is a video technology and monetization platform designed to help publishers maximize revenue through advanced video solutions. The company's innovative video ad products deliver high-quality ad experiences without compromising user engagement.

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Vidoomy presents a robust video advertising platform tailored to publishers looking for premium video ad solutions. With a range of engaging video ad formats, competitive CPM rates, and a strong revenue share model, Vidoomy allows publishers to enhance user engagement and maximize ad revenue.

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Profitscence acts as an ad reseller that ensures optimization of campaigns and sharing of adequate revenue with the publishers.

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Lupon Media is recognized for its advanced supply-side platform (SSP) and commitment to helping publishers maximize their revenue potential. With expertise in programmatic advertising, the platform offers innovative solutions like real-time reporting, full API integration, and yield optimization strategies to enhance operational efficiency and deliver measurable results​.  

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VRTCAL presents a comprehensive ad solution for publishers seeking to maximize their revenue through efficient, direct-to-demand connections. With its robust SSP and ad exchange platform, VRTCAL ensures that publishers can connect with premium advertisers while retaining a significant portion of the ad revenue.

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Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: