Xapads Media

Xapads Media offers a wide range of products to empower advertisers and publishers: 

• Xerxes Programmatic Platform: The core of Xapads Media, this platform uses the Open RTB technology to perform the instant bidding and transaction process of ad inventory. 
  
• Mobile Advertising Solutions: In-app and mobile web campaign-specific advertising to reach the increasingly growing population that supports devices first. 
  
• Video Advertising: Pre-roll, mid-roll, and out-stream to maximize engagement. CTV (Connected TV) Advertising: This allows a medium for reaching audiences via streaming platforms, smart TVs, and even through STBs. 
  
• Native Ads: Non-intrusive, organic forms of advertising that flow with the content for a better user experience.

• AI-Powered Campaigns: Xapads uses AI algorithms for even more precise targeting and advanced predictive analytics and fraud detection. 
• Global Ad Inventory: Access premium inventory through leading SSPs and DSPs
• Omnichannel Integration: Connected solutions on mobile, desktop, CTV, and video platforms 
• Real-Time Reporting: Advanced analytics for real-time monitoring and optimization of campaigns. 
• Fraud Prevention: Combined with industry-standard tools like DoubleVerify and Forensiq to ensure quality and safety for brands.
• Customizable Targeting: Provides geo-targeting, device-specific campaigns, and demographic segmentation.

Xapads Media accommodates various payment options ensuring a smooth transaction for both the advertisers and publishers. Payments are made on time, and the terms followed are transparent and parallel to industry standards. For example, options available include:

• Wire transfers
• Online banking
• International Payment Gateways
• Competitive pricing models benefit the Advertisers, and fairness and transparency are ensured to publishers with respect to revenue sharing.

Xapads Media CPM rates depend on parameters like ad format, geo-location, and campaign type. For instance: 

• Video Ads: Usually charge higher CPM rates because they are premium in nature and engage the user. 
• Mobile and CTV campaigns: They charge competitive prices due to their popularity. Average CPM rates range between $1 to $10, varying based on targeting and inventory quality.

• Established: Xapads Media is a long-standing name in programmatic advertising, reflecting Xapads’s extensive expertise. 
• Technology: The proprietary Xerxes platform powers campaigns with efficiency and transparency. 
• Recognition: Trusted by Fortune 500 companies and major publishers worldwide.
• Locations: Offices in India, Southeast Asia, and expanding into global markets.
• Employees: Over 110 professionals skilled in programmatic advertising and technology development.

Xapads Media supports monetization for a range of platforms: 

• Apps and mobile sites 
• Video streaming platforms 
• Desktop and responsive website 
• Smart TVs and connected devices

Xapads Media works worldwide, with a strong emphasis on high-value markets including: 

• North America 
• Europe 
• Asia-Pacific 
• Middle East and Africa 

The growth strategy includes emerging markets like Latin America. This allows advertisers to reach new audiences.

Xapads Media has high standards for eligibility on publishers to only serve premium ad placements: 

• Safeguards high-quality environment, brand-safe content 
• Ads.txt activation and usage to ensure transparency and credibility 
• Key geographies, constantly flowing in traffic 
• Alignment with Xapads' content guidelines and technical standards

Xapads Media practices fair revenue share which ensures that publishers earn competitive shares based on the value of their inventory, and related ad performance. Revenue share terms are transparent, with payouts aligned to industry benchmarks.

• Banner Ads: Standard sizes and custom formats 
• Video Ads: Pre-roll, mid-roll, and out-stream for better engagement 
• Native Ads: User-friendly ads that are laid out within the content
• Interstitial Ads: Full-screen interstitials and high-impact, mobile platform-specific advertisement 
• Connected TV Ads: High-definition, interactive ads designed for smart TVs
• Rich Media Ads: Interactive ads that combine sight, sound, and motion