E-Planning

• Header Bidding Solution: Publishers are allowed to work on header bidding auctions by integrating demand sources. 
• Ad Server: Allows comprehensive ad placement control and supports all the major formats like videos, nature, rich media, display, and so on. 
• Programmatic Marketplace: The Programmatic marketplace allows the publishers to access a wide number of demand partners. 
• Reporting and Analytical Tools: Real-time insights and records are provided by tools offered at E-planning. This helps to monitor the progress of an ad campaign and the revenue generated. 
• Ad Formats: A large number of ad formats are supported on the website, which include banner ads, native ads, video ads, rich media ads, and many more.
• E-Planning Cloud: This is a scalable infrastructure that helps to handle high traffic and offers seamless delivery.

• Header Bidding Technology: Publishers are permitted to maximise their ad revenue generation, and the platform is compatible with Prebid.js, which is useful for header bidding implementation. 
• Comprehensive Ad Serving: Full-stack ad servers are presented by E-Planning to include geolocation, device types, and user behaviour for advanced targeting. 
• Supporting Various Ad Formats: Various ads like video ads, original banner ads, native ads, and rich media ads are supported by E-Planning. 
• Ad Integration: Demand-side platforms are connected by E-Planning for ad exchanges, and real-time bidding is offered for inventory monetization. 
• Cross-Platform Compatibility: All web, mobile apps, and connected TVs are responsive to ad solutions provided by E-Planning.
• Exclusive Deals and Sources: Exclusive demand sources and programmatic deals are offered by E-Planning to maximise the yield of revenue generation.
• Advanced Targeting: Contextual targeting is done to gain insights into demographics, data, and behavioural records.

• Standard Ads: These are of custom sizes, 300×250, 728×90, and 160×600. 
• Video Ads: Video ads are played before, between, and after the original content. Rewarded video ads are exclusive as they offer some form of incentives. 
• Native Ads: These are ads that are exclusively designed to match the idea and theme of the original video content and create no hindrance in the viewing experience of the users.
• Mobile-Specific Ads: These are interstitial ads, sticky ads, responsive ads, and so on, which are played between transitions or appear at the bottom of the screen.
• Connected TV Ads: These ads are specifically tailored for smart TVs and other streaming platforms.

Publishers are paid through reliable methods like Bank Transfer, PayPal, wire transfer, and so on. The payment is done within the net-30 or net-45 scheme, and at the end of each cycle, the transactions are made.

CPMs differ because of a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While E-Planning typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded: 1998
• Headquarters: Montevideo, Uruguay
• Programmatic Ad Platform: Linking and connecting publishers and buyers to drive digital advertising efficacy.
• Publisher-Centric: Maximize revenue through exclusive demand sources and AI-powered optimization.
• Omnichannel Capability: Allows demand across the web, mobile apps, and connected TV (CTV).
• High Volume: Processes over 600 billion advertising calls each month.
• Transparency: Offers open and data-informed monetization strategies.
• Custom Integrations: Provides tailored solutions for large and mid-tier publishers.

E-Planning monetizes a plethora of site types, thereby ensuring flexibility and inclusivity for publishers from various industries, including but not limited to: 

• News and media sites. 
• Blogs and niche content websites. 
• E-commerce sites. 
• Entertainment and Gaming sites. 
• Mobile apps.

E-Planning aims to target global audiences across the entire world. Its market is versatile; however, to be specific, the platform is operative mostly in Latin America. Argentina, Brazil, Mexico, Chile, and Colombia are other regions of operation.

Publishers willing to join E-Planning should have high-quality content to be presented. Anything illegal or copyright issues are not encouraged. All the content must comply with local and international policies. Publishers with relatively high traffic volume are permitted to work on E-Planning.

E-Planning has competitive revenue-share models. While the share is determined by traffic volume and ad format, the publisher generally earns the majority of what is generated. Real-time reporting tools are transparent for publishers to know how much they are earning with E-Planning.