Yieldmo

Yieldmo offers a robust suite of products tailored to enhance the advertising experience for publishers: 

• Ad Exchange - Yieldmo's ad exchange connects publishers with thousands of demand sources, eliminating obstacles in the transaction flow from advertisers to publishers. A real-time bidding-enabled feature helps publishers take out maximum revenue potential in competitively priced transactions. 
• Yieldmo offers creative solutions to advertising: These include some forms of rich media as well as video and native formats that have been geared toward user engagement and telling more interesting brand stories contributing to higher rates of interaction and improved return on investment for advertisers. 
• Yield Optimization Tools: With more advanced yield optimization tools to analyze ad performance, such data is reported live; publishers can alter the way they approach ad sale management and optimize inventory selling so that revenue maximization occurs. 
• The Yieldmo insights actually can be helpful since it provide information on audiences' behavior and engagement; it also offers metrics by which to measure, all along with performance with the ad itself, giving publishers the ability to make better and better-informed decisions concerning their strategy in advertisement. 
•  Header Bidding: Yieldmo supports header bidding technology that allows publishers to receive bids from multiple advertisers simultaneously. Such an environment will increase the likelihood of getting a better CPM and improve the overall revenue as well. 

Yieldmo is equipped with several key features and capabilities that enhance the advertising experience for publishers: 

• Real-time analytics: The publishers can at all times have access to the actual ad performance data to make instant changes and optimize to improve their campaign outcome. 
• User-Centric Design: The platform is user-centric, where the ads are non-intrusive and are well integrated into the content, thus enhancing the engagement of the users.
• Advanced Targeting Options: Yieldmo offers publishers leading-edge targeting functionality for contextual targeting, behavioral targeting, and geo-targeting, so publishers can target the right ads to right audience. 
• Fraud Detection: Yieldmo utilizes advanced fraud detection mechanisms to prevent invalid traffic from reaching publishers and ensures integrity in the ad inventory for them.
• Cross-Device Optimization: The platform enables advertisement across different devices, such as desktop, tablet, and mobile, with the provision of a consistent user experience for maximum reach.

Yieldmo features a transparent payment model with which publishers can collect revenues effectively. The payments follow a net-30 method, although the expedited payment may be offered under an agreement. The website supports ACH transfers.

The CPMs depend on various factors such as ad format, demographics of the audience, and quality of the inventory. It has sophisticated programmatic capabilities that allow publishers to get the best possible competitive CPM rates with real-time bidding. For higher demand ad placements such as video and rich media, the CPM tends to be much higher to generate maximum revenue for the publishers.

• Founded: 2012 
• Headquarters: New York City, New York, USA 
• Primary Focus: Providing innovative advertising solutions that prioritize user experience and maximize revenue for publishers. 
• Market Position: Yieldmo is recognized for its commitment to transparency and performance, establishing itself as a reliable partner for publishers seeking to optimize their advertising efforts.
• Target Audience: Publishers of all sizes, from independent content creators to large media organizations, looking to enhance their advertising revenue and user engagement

Yieldmo specializes in monetizing content-rich web properties focused on user engagement and high-quality content. This support for many forms of sites allows publishers to maximize their advertising revenue through both programmatic and direct solutions, whether news portals, blogs, e-commerce sites, or entertainment platforms. 

Yieldmo caters to the global audience and maintains a robust presence in primary markets like North America, Europe, and Asia. Multilingual support and capabilities of regional targeting allow publishers to reach diverse audiences. Hence, advertisers can access corresponding demographic segments.

To become a partner with Yieldmo, publishers must be dedicated to producing quality content that is up to the mark of the platform. The publishers should have a big audience base and focus on user engagement and interaction. Yieldmo is open to all publishers, from an independent blogger to a big media organization, as long as they meet the quality criteria set by the platform

Yieldmo derives its revenue on a competitive revenue-sharing model where publishers can take home a large percentage of the ad revenue generated through their inventory. Actual percentages may vary depending upon ad performance, type of inventory, and partnership agreements. This will encourage publishers to optimize their content and engage their audience effectively to bring in a higher overall revenue. 

Yieldmo offers a diverse range of ad formats to cater to different advertising needs and enhance user engagement: 

• Display Ads Standard banner ads, placed everywhere on a publisher's web page, best suited to brand awareness and driving more traffic. 
• Native Ads Non-intrusive ads fit into the natural flow of the content; hence users are able to engage further with the message of advertising. 
• In-Stream Video Ads Video ads played inside video content. 
• Sponsored Content: Custom-made content created with brands which naturally integrates the marketing messages to the editorial content 
• Rich Media Ads: Advertising forms that utilize animations and other interactive videos to bring interactivity with the content thereby increasing the clickthroughs. 
• Audio Ads: Forms of ads that allow inserting audio into the normal running audio. It therefore aids in targeting the mass people through Podcasts as well as streaming music media.
• Interstitial Ads: These are ads that display at natural transitions in an app or when loading content so as to be naturally present for user engagement. 
• Social Ads: these are specially created social media advertisements intended for a particular type of media but aimed to let the publisher increase their reach and engagements on social media.