Ablida Description
Ablida is a new ad network that offers various features that cater to publishers interested in programmatic and targeted advertising. Key elements of the platform include semantic targeting, native advertising, and programmatic video ad options. Ablida uses a unique, cookieless approach to semantic targeting, helping publishers reach audiences through highly relevant contextual placements that match the content's subject matter. This is achieved by analyzing open web content to align ads with the optimal environment for engagement.
For programmatic advertising, Ablida integrates with popular platforms like Xandr and Active Agent, allowing publishers to leverage pre-targeted deals and custom segments. They also support header bidding through Prebid, enabling publishers to maximize yield across different ad types such as display, native, and video ads.
Quick Facts
Ablida Features and Capabilities
- Semantic Targeting: Ablida analyzes content in real-time using semantic networks, aligning ads to contextually relevant content, which enhances campaign precision. This method ensures ads reach appropriate audiences without relying on personal data or cookies.
- Real-Time Bidding (RTB): Ablida’s RTB system lets advertisers bid for inventory in real-time, increasing competition and resulting in higher CPM rates for publishers.
- Pre-Targeted Deals and Custom Segments: Publishers can select from a variety of targeting options, including standard segments and customizable ones, as well as trend-specific categories. These can be managed programmatically or directly, supporting DSP integrations such as Xandr and Active Agent.
- Native and Video Advertising: Ablida also supports native and video ad placements through semantic analysis to find the most relevant environments. Video ads can be deployed across formats like pre-roll and outstream, optimized by analyzing video content to improve targeting accuracy.
- Intuitive Tools and Whitelabel Solutions: Ablida provides a user-friendly dashboard for monitoring campaigns, as well as API and whitelabel options, which offer flexibility and control for publishers managing multiple clients or advertising needs.
Ablida Payment Info
Ablida typically pays publishers on a Net-30 or Net-45 basis, via payment methods including PayPal, bank transfers, and Payoneer.
Ablida CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Ablida typically offers competitive CPM rates, they can largely vary depending on these factors.
Ablida Key Facts
- Founded in Germany
- Analyzes content in real-time using semantic networks, aligning ads to contextually relevant content.
- Net-30 to Net-45 payment cycles
Ablida Geos Served
Serves globally with a focus on high-value markets such as the USA, Europe, and parts of Asia.
Ablida Publisher Eligibility
Ablida requires publishers to have legitimate, high-quality traffic from organic users. Preference is given to geos like the USA, Europe, and other regions with strong advertiser demand.
Ablida Ad Formats
- Native Advertising: These ads blend seamlessly with content, increasing engagement by matching the look and feel of the site. By crawling the target pages, Ablida provides semantic category suggestions and supplements these with positive and negative targeting lists as required.
- Video Advertising: Ablida offers video monetization, including pre-roll, instream and outstream formats for publishers looking to leverage multimedia.
- Programmatic Advertising: Ablida offers programmatic advertising solutions through pretargeted deals and targeting segments, to ensure that campaigns are efficiently targeted. Their targeting segments can be booked via Xandr Invest, Xandr Curate and Active Agent.
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