Airflux

Airflux Products

Airflux does not deliver ads itself but enhances the performance of a game’s existing monetization stack:

• Ad Mediation Integration: Works alongside existing mediation layers such as AppLovin MAX, AdMob, and Unity LevelPlay.
• Behavior-Driven Ad Delivery: Shows more ads to users with high ad tolerance and fewer ads to paying players to protect retention.
• Automated Optimization: AI continuously adjusts rules and parameters to improve in-app ad revenue (IAA) and LTV over time.
• Dynamic Frequency Control: Reduces ad fatigue by personalized ad timing instead of static cooldowns.

Airflux Features and Capabilities

Airflux provides advanced monetization optimization tools built for game developers and monetization specialists:

• AI-Driven Interstitial Timing: Automatically adjusts when ads are shown based on player behavior, predicted engagement, and monetization tolerance.
• Real-Time Player Segmentation: AI automatically segments players into groups (e.g., whales, mid-spenders, free-to-play users) to maximize revenue without harming retention.
• Automated A/B Testing: Continuous experimentation across ad timing, frequency, and rewards eliminates manual testing and guesswork.
• Smart Reward Balancing: Optimizes rewarded ads to increase engagement and ad revenue while minimizing churn.
• Policy Sandbox: Internal simulation environment to validate monetization changes before going live.
• Plug-and-Play SDK: Easy setup with minimal development effort and compatibility with major mediation tools.

Airflux Payment Info

Airflux does not publish flat pricing or revenue share charts typical of ad networks. Pricing tends to be:

• Custom / contact sales: Depending on studio size, traffic volume, and optimization needs.
• Performance-linked: Fees can be tied to implementation scope, SDK usage, and performance outcomes.

Studios interested in Airflux generally schedule demos and tailor agreements directly with the Airflux team.

• Focus: AI-driven in-game ad monetization optimization for mobile games.
• Developer: Created by Airbridge, a mobile measurement partner with global presence.
• Ideal for: Casual and mid-core mobile gaming studios.
• Core Technology: Real-time ML/AI automated A/B testing & player segmentation.
• Integration: Lightweight SDK that works with common mediation platforms like AppLovin MAX, AdMob, and Unity LevelPlay.

This Airflux review highlights the platform’s ideal contexts:

• Mobile game developers focusing on causal, mid-core, or hybrid titles.
• Monetization teams seeking automated optimization without manual A/B testing overhead.
• Studios with existing ad mediation setups who want to boost ad performance.
• Live ops and analytics teams prioritizing LTV and retention optimization.

Airflux Publisher Eligibility

Airflux is tailored for mobile studios that:

• Have mobile games with in-app ads and mediation layers already in place.
• Seek incremental revenue growth without compromising UX.
• Are willing to integrate a lightweight SDK into their game.
• Typically see better results with moderate user activity (documentation suggests a DAU of ~20k+ for meaningful A/B cycles).

Airflux Revenue Share

Unlike typical ad networks that publish explicit payout rates, Airflux’s revenue contribution is performance-based rather than commission-based:

• Revenue Uplift: Case studies indicate revenue and LTV uplifts of around 10 %–50 % when using Airflux’s AI optimization.
• Integration Effects: Users often see measurable results within days to weeks after integrating the SDK.
• Statistical Gain: One studio reported a ~26 % increase in ad revenue and LTV after integration.

Airflux does not charge directly for ad inventory; instead, monetization gains come from improving how existing ads earn within a game’s ecosystem.