Appska

Appska Products

Appska’s strategic approach often centers on performance outcomes rather than just delivering ad inventory:

• User Acquisition Campaigns: Targeted ads to grow installs, engagement, and retention for mobile apps.
• Programmatic Executions: Automated real-time bidding and buying through DSP integrations.
• Affiliate & CPA Models: Performance-driven contracting where clients pay based on conversions or predefined KPIs.
• Creative & ASO Support: Professional creative production and app store optimization to boost visibility and conversion.

Appska Features and Capabilities

Appska’s core offerings include:

• In-App Advertising: Targeted mobile ad campaigns inside apps to attract relevant users.
• Media Buying & Programmatic Campaigns: Strategic buying across programmatic inventories via DSPs and traffic sources.
• Affiliate Marketing: Performance-based traffic acquisition optimized with data insights.
• Influencer Marketing: Ads and campaigns deployed through influencers and content partners.
• Retargeting & UA: Re-engagement strategies and optimized user acquisition models.
• Anti-Fraud Solutions: Machine-learning DSP and proprietary anti-fraud tools for traffic quality control.
• Attribution & Analytics: Integration with leading mobile measurement partners (MMPs) and analytics tools to attribute performance accurately.

Appska Payment Info

Appska operates more as a service‐oriented performance partner than a typical ad network with public payout tables. Key economic models involve:

• CPA / CPI Models: Shared risk and reward frameworks based on user events or installs.
• Custom Campaign Pricing: Fees and ROI expectations are typically defined during onboarding and based on campaign scale, traffic volume, and objectives.
• Hourly/Project Fees for Strategy & Management: Examples indicate average hourly rates and minimum project sizes for strategic engagements.

• Founded: ~2016
• Headquarters: Belgrade, Serbia
• Employees: ~50–200+
• Core Focus: Performance marketing, mobile user acquisition, and in-app advertising.
• Traffic & Partners: Claims partnerships with 150+ traffic sources and 1000+ publishers.
• Notable Worked Verticals: Gaming, finance, e-commerce, iGaming, betting, mobile apps.

This Appska review highlights the agency works best for:

• Advertisers looking to acquire high-quality users for mobile apps.
• Publishers & media buyers wanting to monetize traffic with performance campaigns.
• Affiliate partners engaging in data-driven user acquisition and offer testing.
• Brands exploring mobile growth and retargeting tactics.

Appska Publisher Eligibility

Eligibility with Appska generally depends on:

• Partner onboarding: Direct engagement and strategy calls with the Appska team.
• Traffic readiness: Publishers with available traffic or developers with mobile apps looking to scale.
• Objective alignment: Projects with clear KPIs such as installs, ROAS, retention targets.

There are no rigid publicly listed thresholds; Appska’s approach is consultative and tailored to each client’s situation.

Appska’s pricing is custom and project-based rather than tiered publicly:

• Common minimum project sizes and hourly rates are used for campaign strategy and optimization services.
• Costs depend on campaign complexity, GEO targets, and traffic budgets.

Appska Revenue Share

Appska enables value generation through:

• Performance-based agreements (CPA/CPI) tied to campaign results.
• Managed media buying outcomes with outcomes linked to ROI and KPI attainment.
• Affiliate monetization and partner traffic sales with revenue sharing arrangements.