ArcSpan

Following ad products are offered by ArcSpan- 

• Programmatic Solutions for advertising- Automated system for publishers to ensure optimize digital strategies for ads. This maximizes the revenue and enables the publishers to sell ad inventories. 
  
• Native advertising- Publishers are permitted to integrate native ads in the content. This includes recommendation widgets as well. 
  
• Ad Exchange Integration- It connects publishers to ensure a wide range of ad exchange and demand-side platforms and maximise the yield. 
  
• Ad Fraud Protection Tools- Brand safety measures are taken care of by Arcspan to ensure that ad appears on a safe scale without creating anything offensive. 
  
• Real-time analytics and tools- Publishers can track their performance of the ads through real-time analysis and reporting dashboard.

Some of the attributes of ArcSpan are as follows- 

• Ad optimization- Uses data-driven methods to optimize the ad content and generate the highest revenue.
• Programmatic ad solutions- It is a programmatic platform where publishers can optimize their ad campaigns and initiate header bidding.
• Header bidding- Arcspan makes use of the header bidding technology to allow multiple ad exchanges to compete for ad space.
• Monetization tools- Creates tools for users to track and manage set up custom ads and other ad campaigns.
• Real-time reporting- Offers real-time analytics and reporting for tracking ad performance to optimize the strategies accordingly.
• Supports multiple ad formats- A wide range of ad formats are supported on the website which include video ads, native ads, ad formats, rich media ads and so on.
  

Payments to publishers through PayPal and provides more convenient options to users. Direct bank transfer and ACH payments are also initiated for faster transactions. Publishers are generally paid either on a monthy or a bi-weekly basis.

• Offers real time bidding and header bidding technology for revenue optimization.
• Works with flexible revenue sharing models. 
• Offers managed services for publishers like campaign optimization. 
• Sets up private marketplace deals to publishers.

Publishers have to maintain a minimum traffic to use Arcspan. The range is typically from 10,000 to 100,000+ visitors monthly. High quality original content should be presented by the website.

Following ad formats are offered by ArcSpan-

• Display Ads- Standard or interactive ads with banners which show up on the headers of footers.
  
• Native Ads- These ads blend with the content and provide a seamless experience to the users.
• Push notification Ads- These are notifications sent directly to the user's browser for promoting the offers.
• Display networks and sponsored ads- These are contextually relevant to the webpage. Such ads include both text based as well as image based banners.
• Expandable ads- When interactions are made in any form, these ads expand to display additional content.