33Across

33Across offers a range of products designed to facilitate efficient ad management and revenue optimization for publishers: 

• It is an identity management platform which forms unique user identities-an improvement in targeting capabilities and ad personalization. The relevance of ads to publishers is enhanced through the use of these user preferences and behaviors in serving ads.
• SSP: 33Across is a robust SSP that links publishers with huge sources of demand. Here, the publishers can use the same platform to sell the ad inventory in real-time to make sure they reap maximum revenue from selling them to the highest bidder. 
• Audience Targeting Solutions: With the help of audience targeting features, the publisher can segment their audiences into different parameters based on demographics, interests, and behaviors. This kind of approach helps advertisers enhance engagement as well as conversion rates. 
• Analytics Dashboard: The analytics dashboard offers detailed reporting and insights into ad performance. It enables publishers to track KPIs, revenue metrics, and user engagement, allowing them to make better decisions. 
• 33Across Header Bidding Solution Header bidding allows publishers to receive simultaneous bids from multiple demand sources, increasing competition for ad inventory and driving up CPM rates. 

33Across is equipped with a variety of features and capabilities that enhance the advertising experience for publishers: 

• User-Centric Identity Management: The focus identity of the platform allows a publisher to create a very personalized advertising experience, yielding higher engagement and better ad performance. 
• Advanced Targeting Options:33Across comes with advanced targeting options in the form of geo-targeting, contextual targeting, and interest-based targeting through which targeted audience segments get relevant ads delivered to their attention. 
• Real-time Bidding: This feature of real-time bidding allows publishers to maximize the value of their inventory through multiple real-time bids for ad space, ensuring competitive pricing. 
• It also includes thorough reporting. This will allow the publishers to track how advertisements are performing, spot patterns, and make decisions using numbers.
• Cross-device compatibility: the 33Across solutions have been optimized to work for all devices to maximize reach and engagement as well as on desktops, tablets, and mobile.

To become a 33Across publisher:

• Visit https://www.33across.com/lexicon-for-publishers/.
  
• Click on "Get Started" to initiate the onboarding process.
  
• Fill out the required information in the registration form.
  
• Await approval and further instructions from the 33Across team.

33Across provides numerous ad formats for any advertisement need, increasing engagement and exposure with the audience through the following formats: 

• Display Ads: They are simply the common banner ads published on a publisher's site in as many locations as desired to promote the brand or send traffic. 
• Native Ads: They are simply ads that mimic the visual form and feel of all other content in an environment for optimal user experience as well as the delivery of appropriate marketing messages. 
• In-stream video ads: Video ads that run in the middle of video content, thus catching the eye of the viewer and creating a chance for high engagement. 
• Sponsored content: Content developed in collaboration with brands to integrate marketing messages into editorial content without interrupting it. 
• Interstitial ads: Full-screen ads that pop up at natural transition points such as between pages or while content is loading. 
• Rich Media Ads: It is an interactive advertisement designed to engage users through animation and video, thus creating an increased click-through rate. 
• Audio Ads: They are audio content-based advertisements integrated into podcasts and music streaming services. 
• Social Ads: These are advertisements customized to social media platforms that give publishers the opportunity to increase their reach and engagement through different social channels.

It will use transparent payment terms through either the revenue-share type with regular payments normally received within the net for about 30 days following month closure and support multi-type methods.

The CPM rate for ads on 33Across varies, and this depends on such factors as the ad format, the demographics of the audience, and the type of inventory. It uses complex algorithms in ad placement to ensure that publishers maximize CPMs through the optimization of placements and achieving competitive CPM rates. Generally, high-engagement formats, such as video and native, are those that attain the highest CPMs and, therefore, the greatest potential for revenue. 

• Founded: 2007 
• Headquarters: New York City, USA 
• Primary Focus: Identity-based advertising solutions for publishers across various industries, including news, entertainment, and lifestyle. 
• Market Position: 33Across has established itself as a trusted partner for publishers, known for its innovative technology and commitment to enhancing ad performance.
• Target Audience: Publishers seeking to optimize their advertising revenue and enhance user engagement through effective targeting and personalized ad experiences.
  
• Ad Formats: Supports display, video, native, mobile, and CTV ads.
  
• Technology: Utilizes Lexicon for cookieless identity resolution and AttentionX exchange for high-viewability inventory. 
  
• Payment Terms: Net 60 days post-month-end. 
  
• Integration: Offers SDK, API, ad tag, and Prebid options.

33Across supports monetization across various site types and verticals, including:

• News and Media: Websites focusing on current events and journalism.
• Entertainment: Platforms offering movies, music, and other forms of entertainment.
• Finance: Sites providing financial news, advice, and services.
• Retail: E-commerce platforms and online stores.

33Across reaches an international audience. Really serves markets pretty well, all points of view about North America, Europe, Asia and supports multi-language capability combined with regional targeting can enable one to touch all these different kinds of diversified audiences who would be fitting in any advertisers' attempts.

The partnership with 33Across is only possible for those publishers who have the willingness to produce quality content aligned with the standards of the platform. Publishers must also have a large audience base, preferably with user engagement and interaction. 33Across is open to any publisher, from independent bloggers to large media organizations, as long as they pass the quality criteria set by the platform.

It will use transparent payment terms through either the revenue-share type with regular payments normally received within the net for about 30 days following month closure and support multi-type methods.

33Across uses a competitive revenue-sharing model, so publishers get an enormous share of the generated revenue from the advertisements served on their inventory. While the percentage that is applied to the share of the revenue is depending on how the ad will perform in the inventory and other conditions of the partnership, the publishers can maximise total revenue by optimization of their content and engaging audience.