Vidgyor Description

A live TV streaming ad-tech company, Vidgyor has leading TV broadcasters and OTT customers across the world. Their team of seasoner professionals who have rich experience in online video streaming and ad-tech space have been instrumental in builder AI/ML driven next-gen products in the space to create new ad-revenue opportunities for publishers on OTT and CTV.

Quick Facts

Multiple Formats , Brand Safe

Vidgyor Products

  • V-LIVE-ADMAX: This is an advanced live TV monetization solution for OTT and CTV
  • V-ADSPOT: This is an automated TV ad-break detection built for linear TV channels
  • V-PLEX: This is a multi OTT distribution and regionalization specifically for linear TV
  • V-PLAYOUT: This creates 24x7 live channels for OTT and CTV
  • V-STUDIO: This offers live streaming tools for creators and content owners.

Vidgyor Software Images

Vidgyor Features and Capabilities

  • AI-powered capabilities: Offers AI/ML-driven technology solutions for auto-detection of relevant ad opportunities on linear TV and VoD content for insertion of targeted video ads across devices and platforms
  • Integrated media technology product suite: Offers cloud-based SAAS solutions for management of end-to-end linear, live and on-demand video supply chain via V-Prime that puts together the best products and services. 
  • Maximize ad revenue: Monetization using the demand network will help you optimize your ad-stack to improve overall fill-rate and eCPM. This will also help maximize yield on Linear and VoD inventory via cutting edge ad-tech.
  • Advertise on digital live TV channels: Helps reach more than 30 millions users on more than 70 Indian news TV channels across more than 12 languages at once with brand-safe inventory and non-skippable ads.

Vidgyor CPM Rate

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Vidgyor typically offers competitive CPM rates, they can largely vary depending on these factors.

Vidgyor Key Facts

  • Based out of Bangalore, India, VIDGYOR is a live TV streaming ad-tech company that helps create new opportunities for OTT and CTV publishers.
  • Vidgyor works with TV broadcasters, content owners, OTT platforms and offers technology suites to help in management and monetization of live and VoD content.
  • Vidgyor is currently working with more than 80 leading TV channels and OTT platforms.

Vidgyor Geos Served

Vidgyor is based out of India and serves ads globally.

Vidgyor Publisher Eligibility

A publisher looking to partner with Vidgyor must have atleast 100k monthly visitors or 300k monthly pageviews. This is the basic entry level traffic threshold that is often recommended for the optimization process to show. This can benefit both the parties as it is an excellent way to start scaling the revenue. 

Vidgyor Revenue Share

As a publisher, you can expect about 70-85% of the total revenue depending on the traffic volume and services. Most platforms generally take a cut of about 15-20% of the total revenue. Publishers can see atleast 30% guaranteed revenue uplift. 

Vidgyor Ad Formats

  • Display Banner Ads: Gain access to a number of high impact ad sizes with technologies that allows the banner ads to auto-refresh based on viewable impressions. 
  • Video Ads: Increase your website's review with high impact video content embedded within or around online video content to capture viewers' attention and convey the advertiser's message.

Vidgyor FAQs