6 Best AdSense Alternatives in the UK

Why Do Bloggers in the UK Need AdSense Alternatives?

Diversifying revenue streams with AdSense alternatives offers several advantages to bloggers in the UK:

• Regional Relevance: Alternatives may provide ads that resonate more with the UK audience, leading to increased engagement and click-through rates.
• Monetization Diversity: Relying solely on AdSense may limit monetization opportunities. Exploring alternatives allows bloggers to tap into various platforms and ad formats.
• Competitive Earnings: AdSense alternatives often come with competitive payout rates, ensuring that bloggers maximize their earnings potential.
• Flexibility in Ad Formats: Different ad networks offer diverse ad formats, giving bloggers the flexibility to choose formats that seamlessly integrate into their content.

7 Best AdSense Alternatives in the UK 

Here are some of the best AdSense alternatives for publishers in the UK. Take a look at them:-

1. Setupad

An excellent option for publishers, irrespective of their size, Setupad is a self-serve header bidding solution and one of the best AdSense alternatives in the UK that completely removes the need for involvement of an ad ops team. The solution connects the inventory with a vast number of demand partners to increase your revenue. 

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
• Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.

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2. iZooto

Ideal for UK traffic, iZooto is a solution for owned audience marketing as it uses push notifications to help publishers engage their audience. The solution helps publishers gain control of their audiences which relying lesser on Google and Facebook. It encourages recurring visitors and increases revenue using targeted and automated ad alerts. 

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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3. Ezoic

A perfect AdSense alternative for UK publishers, Ezoic is an all-in-one solution for publishers that helps add ads to their web pages. It creates a special ad experience for each visitor making sure they receive targeted ads that are relevant to them. As a publisher, you get access to Google's exclusive AdX portfolio of partners. Their products, Flickify and Humix, also helps publishers add video content to their websites. 

Key Information: 

• Provides access to top-performing ad partners, connects existing ad networks, automates ad testing, and unlocks more premium monetization solutions as publishers grow.
• Ezoic's sophisticated AI removes all the guesswork through in-depth analytics, offering every visitor a better experience while increasing revenues automatically.
• Deliver sites instantly with a super-fast cloud built for publishers.
• Each level offers more ad partners, the highest revenue guarantee, more perks, and progressive resources like devoted employees and subject matter experts.

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4. ExoClick

A leading ad tech provider, ExoClick is the perfect fit for UK publishers and an ideal AdSense alternative as it acts as both an ad network and an exchange platform. The platform helps publishers monetize their traffic with other ad networks and DSPs too. It has 20 unique ad formats and offers behavioral retargeting, access to all statistics and strategic tools to increase ROI. 

Key Information: 

• With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
• ExoClick's real-time statistics take the guesswork out of your campaigns to optimize revenue with data-driven insights.
• They provide a wide variety of web and mobile formats to monetize your inventory.
• ExoClick reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.

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5. Teads

Teads is a global media platform and one of the best AdSense alternatives in the UK that connects advertisers with the top publishers worldwide. It promotes guaranteed results, lowers tech friction, and increases scale. The network provides cutting-edge outstream video advertising solutions that are integrated into top-notch editorial content, available on all platforms.

Key Information:

• Teads offers full-funnel omnichannel solutions in quality environments.
• Offers data-driven solutions to reach 100% of your audience in the cookieless world. Their technology is used by all the leading holding companies and many of the world’s most sophisticated advertisers and publishers
• Helps measure and optimize what matters most from attention to action. By combining the key tech layers into one, end-to-end platform, they are able to offer superior results for advertisers and exceptional monetization for publishers
• By providing your users with respectful advertising, you can attract additional income from premium sponsors.

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6. Raptive

Formerly called AdThrive and Cafemedia, Raptive is the best AdSense alternative in the UK as you can get excellent results. It works with everyone including creators, businesses and advertisers and assures results to all. While it is focused on ads, it also offers solutions to make your business strong like an SEO system, custom A/B testing and helps explore other revenue streams. 

Key Information:

• To ensure optimal performance and try new ad types and placements.
• Helps get better recognition and revenue for creators across the industry.
• Ensures that creators thrive through major changes in the next wave of digital media, and offers pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.
• From data scientists to performance analysts, engineers to ad sales, their work is laser-focused on keeping you earning with whatever comes next.
  

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How to Choose the Best AdSense Alternatives in the UK?

Selecting the right AdSense alternatives is crucial for bloggers aiming to optimize revenue while ensuring a positive user experience. Consider the following factors:

• Choose alternatives that have a strong presence in the UK market, ensuring ads resonate with the local audience.
• Opt for platforms that offer a variety of ad formats, including display ads, native ads, and video ads, allowing you to experiment with formats that suit your content.
• Consider the payment terms and rates offered by each alternative. Look for competitive rates and transparent payment processes.
• Prioritize alternatives that focus on maintaining a positive user experience. Ads should complement your content without being intrusive.

The Bottomline

The above list breaks down the best AdSense alternatives in the UK for you. A lot of these platforms also offer solutions that have been created for app developers. Although AdSense is widely used, its strict policies and high minimum payout threshold makes it a no-go for a large number of publishers. You can use the above mentioned to improve revenue and serve quality ads.