6 Best AdSense Alternatives in the UK

One of the most popular advertising platforms in the world, Google AdSense appears on more than 3.6 million websites and is the go-to solution for a large number of publishers who like the solution integration with the Google ecosystem and ease of use. However, the popularity cannot make for its drawbacks that cause publishers to look for AdSense Alternatives in the UK. As publishers in the UK look for AdSense alternatives, they try to find platforms that offer higher CPMs, flexible pricing models, advanced technology, higher visibility and such. With all of that being said and keeping it in mind, here is a list of the best AdSense alternatives in the UK that has been drawn with focus on niche, traffic requirements, payouts and ease of integration with publisher's websites. 

The 6 Best AdSense Alternatives in UK for Publishers

Here are some of the best AdSense alternatives for publishers in the UK. Take a look at them:-

1. Setupad

Setupad is a prominent choice for AdSense Alternatives in UK, offering a programmatic advertising platform that empowers publishers with robust monetization solutions. Known for its user-friendly interface and high eCPMs, Setupad leverages advanced technology to optimize ad revenue across various verticals. With a global reach and advanced targeting capabilities, it provides competitive CPM rates, ensuring effective ad placement and increased earnings for UK publishers. As one of the best AdSense Alternatives in UK, Setupad's performance-driven approach helps maximize ad revenue while offering flexibility and control over ad inventory.

Key Information:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. iZooto

iZooto is a powerful tool for publishers seeking AdSense alternatives in UK.. As a leading push notification platform, iZooto helps drive user engagement with real-time, personalized messages. It supports over 1 billion notifications per day and is used by more than 20,000 brands globally. By leveraging iZooto, publishers can enhance monetization through targeted push campaigns, reaching users effectively without relying solely on AdSense. This makes it a notable option for those exploring best AdSense alternatives in UK.

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.
  

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3. Ezoic

Ezoic stands out as one of the best AdSense alternatives in the Uk, offering a robust platform for optimizing ad revenue through AI-driven technology. Publishers using Ezoic can see up to a 50% increase in revenue, thanks to its advanced machine learning algorithms that test different ad layouts and placements to maximize earnings. With over 1 million websites using Ezoic, it provides comprehensive analytics and split testing features that are ideal for Uk publishers seeking to enhance their ad performance. Additionally, Ezoic’s platform supports various ad networks and integrates seamlessly with existing ad setups.

Key Information: 

• Payment Details: Ezoic operates on a NET-30 day payment schedule and pays in arrears, which is generally within 30 days. For instance, the revenue you earned in January will get paid at the end of February. They generally put 45 days in their terms, but you can expect payment within a month. The minimum payout threshold of USD20.
• Ad Formats: Their ad formats include Display, Native, Anchor, Sticky, Vignette as well as In-Stream Video.
• Publisher Eligibility: Ezoic no longer imposes any pageview limits on new sign-ups and now you do not need 10,000 monthly visits to use their features. This has allowed smaller sites to also qualify and get the chance to work with advertisers that pay highly or third-parties that would have otherwise excluded them.

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4. Exoclick

Exoclick is a robust alternative to AdSense for UK publishers, offering a diverse range of ad formats including display, video, and native ads. Known for its extensive global reach, Exoclick serves over 10 billion impressions daily and provides advanced targeting options to enhance ad performance. With a strong emphasis on user privacy and compliance, Exoclick ensures high-quality ad placements across various devices. The platform's self-serve interface and detailed analytics empower publishers to optimize their ad strategies effectively. For UK publishers seeking versatile and effective AdSense alternatives, Exoclick stands out as a top choice.

Key Information: 

• Multiple Formats: They provide a wide variety of web and mobile formats to monetize your inventory.
• Lifetime Earnings to Referred Publishers: ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.
• Payment & Payout Info: Exoclick pays publishers on a weekly basis. They essentially operate on a net 7-day payment cycle.  So, publishers are paid every Monday, if the minimum payout amount is reached by the beginning of the previous week. For payment via Paxum and Cryptocurrency, except Ethereum blockchain, the minimum payout threshold is EUR/USD 20. For Wire Transfer and Ethereum, the minimum earnings must be EUR/USD 200.

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5. Teads

Teads is a prominent AdSense alternative in the UK, offering a unique approach to native advertising. It enables publishers to integrate ads seamlessly into their content, providing a non-intrusive user experience. With over 1.5 billion users reached monthly and a global network of premium publishers, Teads is renowned for its high engagement rates. The platform's advanced technology ensures optimized ad placements that enhance both visibility and performance. For UK publishers seeking effective monetization strategies beyond AdSense, Teads stands out as a valuable option.

Key Information:

• Publisher Eligibility: Teads collaborates with premium publishers globally, with a focus on high-quality content sites and large-scale digital media properties. Publishers are selected based on traffic quality and content standards.
• Payment Details: Teads typically offers payments on a monthly basis with a minimum payout threshold of $1,000. Payments are processed via bank transfer or PayPal.
• Ad Formats: Teads specializes in outstream video ads, including in-article and in-feed video placements, which are designed to seamlessly integrate into editorial content without disrupting user experience.

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6. Raptive

Raptive, previously known as AdThrive, is a leading option for publishers seeking AdSense alternatives in the UK. Known for its robust technology and personalized support, Raptive helps UK publishers optimize ad revenue through advanced programmatic solutions. The platform offers impressive performance metrics, including a 50% increase in ad revenue for many users, and has consistently high user satisfaction ratings. Raptive's technology leverages machine learning to enhance ad placements and maximize earnings. With its comprehensive analytics and dedicated account management, it's considered one of the best AdSense alternatives for UK publishers.

Key Features:

• Raptive offers a variety of ad formats, including highly viewable content ads, sticky sidebar ads, and large-format ads, optimizing revenue while maintaining a user-friendly experience.
• Raptive reaches over 195 million unique visitors monthly, making it one of the top 10 digital properties globally.
• The company was rebranded from CafeMedia and AdThrive in 2023 to unify its services and enhance its brand identity.
• Raptive has facilitated over $2.5 billion in payments to creators, empowering more than 5,000 publishers worldwide.
• Raptive's network includes over 10% of the world's largest ad-supported sites, demonstrating its extensive reach and influence in digital media.

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Conclusion

The above list breaks down the best AdSense alternatives in the UK for you. A lot of these platforms also offer solutions that have been created for app developers. Although AdSense is widely used, its strict policies and high minimum payout threshold makes it a no-go for a large number of publishers. You can use the above mentioned to improve revenue and serve quality ads.