6 Best Website Flipping and Selling Marketplaces in 2023

Last Updated: August 13, 2023
Category: Digital Business
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Website flipping refers to the practice of buying and upgrading a website, to then sell it at a higher value for profit. It can be a lucrative endeavor if done right, as you can buy low and sell high, maximizing your returns. The practice of website flipping typically involves obtaining underperforming online assets, and boosting their overall value through various improvements in functionality, design, traffic and user engagement. To successfully flip a website requires due diligence and digital literacy: it can be a good income avenue for those who have an understanding of the market, which is generally determined by the ability to identify a valuable website, followed by the skills to improve it. That said, website flipping can provide relatively fast returns, allowing entrepreneurs to generate income in a shorter period of time than a lot of other online ventures. Here are 6 of the best website flipping and selling marketplaces for you to consider in 2023:

  • 6 Best Website Flipping and Selling Marketplaces in 2023
    • 1. Flippa
    • 2. Empire Flippers
    • 3. FE International
    • 4. Website Broker
    • 5. Latona’s
    • 6. Quiet Light Brokerage

1. Flippa

Flippa presents itself as a dynamic and comprehensive platform with the largest online marketplace in the world. It can be a valuable destination for website flippers as it attracts a lot of potential buyers for its diverse listings. With a 1.5 million user base, Flippa allows both beginners and experienced entrepreneurs to find opportunities that align with their interests and expertise.

Key Features:

  • Diverse listings with a 1.5 million user base
  • A good scoring system to provide buyers with a general idea of the future value of a website.
  • Fund verification features to display more accurate buyer profiles
  • User-friendly interface with easy-to-understand metrics
  • Multi-currency support with 14 different currencies

Pricing: There are no fees to join as a buyer. Flippa’s Platform fees start at $39 and success fees start from 4%, with all success fee percentages depending on the final sale value.

2. Empire Flippers

Empire Flippers is a premium website brokerage platform with curated listings that are put through a rigorous vetting process to attract more professional buyers and sellers. They boast significant ratings in the digital asset industry, with higher-end deals valuing above $100,000. Offering data-driven insights and a secure transaction process, Empire Flippers aims to provide buyers with a high level of quality assurance and transparency when considering the purchase of a website.

Key Features:

  • Vetted, quality listings to tackle inaccurate representations 
  • Complete transparency through data on financials, traffic and growth potential
  • Integration with Empire Flippers' proprietary valuation tool 
  • Secure transfer process

Pricing: Empire Flippers charges no buyer fee. The sales commission rate is 15% for businesses selling up to $700,000, 8% for businesses selling between $700,001 – $5,000,000, and 2.5% for sale prices over $5,000,000.

3. FE International

FE International is a merging and acquisition platform that usually lists mid to high-end deals with a wide breadth SaaS, e-commerce and content businesses. Their operations team exhibits extensive knowledge and expertise in valuations, negotiations and transitions, with personalized support and utmost transparency. The platform prides itself on its unwavering commitment to quality, with curated listings that are meticulously selected through thorough evaluation.

Key Features:

  • Quality listings through a strict vetting process
  • Accurate valuation process to determine fair market prices
  • Personalized support to both buyers and sellers
  • High sale success rate 

Pricing: FE International charges a 2.5% (max of $1,000) buyer fee. The sales commission rate is 15% for businesses selling up to $500K

4. Website Broker

Website Broker offers a unique platform to showcase online properties for sale and effortlessly connect with interested buyers. It can be a viable platform for those interested in website flipping, buying or selling with straightforward listings and a user-friendly interface. Buyers looking for great deals have the opportunity to come across undervalued websites, depending on the type and quality of listings, making it a worthwhile and accessible option.

Key Features:

  • A large number of listings for both beginners and experienced buyers
  • User friendly interface with accessible functionalities
  • Potential to find listings at a bargain

Pricing: Website Broker charges no commission on sale, only an initial listing fee. The standard listing fee is $9.95 for 90 days. They also offer premiere listings for $29.95.

5. Latona’s

Latona’s is a specialist merging and acquisitions brokerage selling SaaS, e-commerce, content and other businesses, beneficial for both sellers looking to get the best price and buyers interested in acquiring high-value assets. Their personalized support team efficiently connects you with qualified buyers while assisting with negotiations to facilitate a smooth and successful final transfer. Latona’s sells a wide variety of online businesses including several smaller ones, making it a great place to find affordable listings for your website flipping business.

Key Features:

  • Wide range of listings for every financial range
  • Easy to navigate with a wide variety of filters to narrow down listings
  • Personalized support team to facilitate end-to-end transactions
  • Free valuation

Pricing: Latona’s commission fees is 15% of the final sale amount, with rates directly depending on the size of the sale.

6. Quiet Light Brokerage

For those interested in website flipping, Quiet Light Brokerage is a reliable intermediary for buyers and sellers with a highly proficient team of experts who know what they are doing. The platform’s expertise in both buying and selling does all the heavy lifting on your behalf, ensuring good success rates and a seamless transfer process. Offering due diligence and a thorough vetting process to ensure accurate listings, Quiet Light no-obligation consultations help you decide whether or not it is the right time to list your business.

Key Features:

  • Lower than average sales commissions
  • Offers no-obligation consultations
  • High-quality, established websites for sale 
  • Escrow services to ensure secure transactions

Pricing: Quiet Light’s commission fee is 10% for sales of up to $1 million.

In conclusion, website flipping is a potentially lucrative income avenue that combines digital literacy and market insight, along with skilled entrepreneurship. This review lists six of the best website flipping and selling sites, evaluating each marketplace's offerings, features, and user reviews to align with your unique needs.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

The time it takes to build a website flipping portfolio can vary widely based on your experience, resources, strategies, market conditions. As a general guideline, it might take several months to a couple of years to build a meaningful website flipping portfolio.

The advantages of website flipping can indeed lead to profitable outcomes. However, it is essential to conduct thorough research, understand your own capabilities, and consider both the potential rewards and risks before starting any business.

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