Playwire
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Hilltopads
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152 Media
Sevio
Playwire
Setupad
Hilltopads
MyBid
Richads
Monetag
Adsterra
152 Media
Sevio
Website Monetization

7 Best Ad Network Traffic Sources to Promote Gaming Campaigns

Gaming is no longer a niche, it’s one of the largest attention economies on the internet. Over 3.4 billion people play digital games globally, and in the United States alone, 59.2% of the population will be active digital gamers by the end of 2026, according to EMARKETER

That said, in 2026, today gaming campaigns are more competitive than ever. With rising user acquisition costs and stricter platform policies, media buyers are turning to alternative ad networks to scale installs, registrations, and in-game conversions.

But not all traffic sources perform (or are meant to perform) equally. The 7 networks listed below are selected based on what actually matters: performance, scalability, and real-world advertiser feedback. Let’s jump in.

Summary

  • 7 Best Ad Network Traffic Sources to Promote Gaming Campaigns
    • 1. MyBid
    • 2. Clickadu
    • 3. HilltopAds
    • 4. PropellerAds
    • 5. ROIads
    • 6. Adsterra
    • 7. TrafficStars

1. MyBid


MyBid stands out as one of the most technologically advanced ad networks in 2026. Its inventory spans mobile and desktop environments across 200+ GEOs, making it particularly effective for gaming advertisers who want to scale beyond saturated Tier-1 markets into high-growth regions without losing efficiency. The platform is also well-suited for both user acquisition and retargeting flows, especially for casual and mid-core games.

  • Primary Ad Formats for Gaming: Push notifications, native ads, video ads
  • Why it works for advertisers: Advanced filtering for cleaner traffic, strong performance in mobile-heavy GEOs, fast campaign setup with low entry barriers
  • Best GEOs for Gaming: Global, with strong performance in US, UK, Canada, India, Brazil, Indonesia


2. Clickadu


Clickadu is a strong fit for gaming campaigns due to its combination of scale, format diversity, and performance-driven optimisation. With over 6B daily impressions across 150+ GEOs, it provides consistent access to both high-volume and niche traffic segments — critical for gaming funnels with highly variable user intent.

SmartCPA model is particularly effective in gaming, where conversion behaviour differs between casual users and high-value players, allowing campaigns to optimise toward performance goals with reduced manual adjustments. Advanced S2S postback tracking enables optimisation toward in-game events, registrations, and in-app purchases.

  • Primary Ad Formats for Gaming: Popunder, Banner, InPage Push, Video Pre-Roll
  • Why it works for advertisers: Stable global reach, automated optimisation via SmartCPA/SmartCPM, strong demand in Gaming and iGaming, multi-format flexibility aligned with user behaviour
  • Best GEOs for Gaming: Global, with strong performance in Tier-2/3 regions (Southeast Asia, LATAM, Eastern Europe) and scalable Tier-1 reach


3. HilltopAds


HilltopAds has built a strong reputation around traffic quality and anti-fraud systems, making it a reliable option for gaming advertisers. The network uses multi-layer filtering systems to reduce bot traffic and low-quality impressions, helping advertisers maintain more stable post-install metrics. This makes it especially useful for campaigns optimized toward ROAS or in-app purchases, rather than just volume. HilltopAds’ inventory includes both mainstream and niche sources.

  • Primary Ad Formats for Gaming: Popunder, in-page push, video ads
  • Why it works for advertisers: High-quality traffic to reduce churn and fake installs, strong targeting across GEOs, devices, and user behavior, flexible campaign management (self-serve + managed)
  • Best GEOs for Gaming: Global, with strong performance in Tier-1, Tier-2, and Tier 3 GEOs


4. PropellerAds


PropellerAds remains one of the largest and most recognizable ad networks globally, delivering massive traffic volumes daily. Its biggest advantage lies in its ability to scale winning campaigns quickly without requiring constant manual optimization. Features like automated bidding and audience segmentation help maintain performance even as budgets increase. The network performs particularly well for casual and hyper-casual games, where high impression volume and fast testing cycles are key to success.

  • Primary Ad Formats for Gaming: Push notifications, interstitial ads, popunder
  • Why it works for advertisers: Huge traffic volumes for rapid scaling, proven high-converting formats, strong automation and optimization tools
  • Best GEOs for Gaming: Global coverage (200+ GEOs). Strong in Tier-2 and Tier-3 markets


5. ROIads


ROIads is built around smart bidding and automation, making it ideal for gaming advertisers focused on maintaining target CPA. This is particularly valuable in gaming campaigns where cost efficiency and long-term value tracking are critical. The platform performs especially well in fast-growing regions like Southeast Asia and LATAM, where gaming demand is surging.

  • Primary Ad Formats for Gaming: Push notifications, pop traffic
  • Why it works for advertisers: Algorithm-driven optimization for stable CPA, simplified campaign management, strong performance in emerging markets
  • Best GEOs for Gaming: Southeast Asia: Indonesia, Thailand, LATAM


6. Adsterra


Adsterra is a well-balanced, global ad network known for its reliability and massive publisher base. It supports a wide variety of formats including popunder, social bar, native, and push, making it highly adaptable for different gaming funnels. One of its standout features is the Social Bar format, which blends into user interfaces and often delivers higher engagement compared to traditional display ads. Adsterra is particularly useful for advertisers who want to test multiple funnel strategies without switching networks.

  • Primary Ad Formats for Gaming: Social bar, popunder, native ads
  • Why it works for advertisers: Multiple high-converting formats, strong global reach and stable traffic supply, detailed analytics for campaign optimization
  • Best GEOs for Gaming: Global coverage, strong performance across Tier-1 and Tier-3 countries


7. TrafficStars


TrafficStars is particularly strong in video-driven campaigns, which are increasingly important for gaming creatives. With formats like pre-roll, interstitials, and sliders, it enables highly engaging ad experiences that drive installs and conversions. As gaming ads increasingly shift toward video-first strategies, TrafficStars provides access to inventory that supports pre-roll and interactive formats, helping advertisers showcase gameplay and boost conversion rates.

  • Primary Ad Formats for Gaming: Video pre-roll, interstitials, display banners
  • Why it works for advertisers: Video formats deliver high CTR and engagement, smart traffic allocation and bid optimization, strong performance in entertainment-heavy traffic
  • Best GEOs for Gaming: Global coverage, strong performance across US, UK, Europe, LATAM


Final Thoughts


A strong gaming monetization stack in 2026 isn’t built on a single network, it’s built on fit. The networks above each solve a different part of the publisher equation: some maximise revenue from high-intent iGaming audiences, others unlock scale across mobile game traffic, and a few specialise in hard-to-reach GEOs or formats like in-app push and iOS-compatible inventory. The real advantage comes from matching your traffic type, GEO mix, and audience behaviour to the network that extracts the most value from it.


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Editorial Staff PG.webp

Editorial Staff

Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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