7 Best Ad Networks in Indonesia for Publishers

As the fourth most populous country in the world, with a population of more than 270 million across 17,000 islands, digital ad spending in Indonesia continues to rise. According to a report, the Indonesia digital advertising market size is estimated at USD 3.05 billion in 2024, and is expected to reach USD 4.04 billion by 2029 (source). For publishers in Indonesia, partnering with the right ad network can significantly enhance their monetization efforts through diverse opportunities to connect with both local and global audiences. 

7 Best Ad Networks in Indonesia for Publishers

Here is a list of the 7 best ad networks for publishers in Indonesia that offer advanced targeting, high-quality ad placements, and competitive CPM rates.

1. Setupad

A super comprehensive advertising network, Setupad is perfect for publishers in Indonesia looking to maximize their ad revenue through programmatic advertising. Offering high fill rates and competitive CPMs, Setupad caters to mid-sized and large publishers. By leveraging advanced header bidding technology, Indonesian publishers can achieve up to 30% higher revenue through this ad network. Setupad’s optimized ad placements enhance user experience, leading to higher revenue and engagement, putting it at the top of our list for the best advertising networks in Indonesia.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Ezoic

Ezoic is among the best ad networks for publishers in Indonesia. It has garnered particular praise for being a great alternative to AdSense. As a Google Certified Publishing Partner, Ezoic assists publishers in Indonesia in strategically monetizing websites to boost income and maintain a good user experience. With the help of actual machine learning, the network generates automatic smart decision-making that adjusts advertisements, layouts, and frameworks to maximize publisher revenue. 

Key Facts:

• Payment Details: Ezoic operates on a NET-30 day payment schedule and pays in arrears, which is generally within 30 days. For instance, the revenue you earned in January will get paid at the end of February. They generally put 45 days in their terms, but you can expect payment within a month. The minimum payout threshold of USD20.
• Ad Formats: Their ad formats include Display, Native, Anchor, Sticky, Vignette as well as In-Stream Video.
• Publisher Eligibility: Ezoic no longer imposes any pageview limits on new sign-ups and now you do not need 10,000 monthly visits to use their features. This has allowed smaller sites to also qualify and get the chance to work with advertisers that pay highly or third-parties that would have otherwise excluded them.

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3. Advessio

Advessio is a premium ad network tailored for high-traffic websites in Indonesia, offering competitive rates and diverse ad formats to boost revenue. The platform is known for its seamless integration process and detailed analytics, making it easy for publishers to get started and optimize their ad performance. Overall, Advessio is an excellent choice for Indonesian publishers looking to monetize their traffic effectively. 

Key Facts:

• Payment Details: Advessio provides monthly payments with a minimum payout threshold of $100, primarily via PayPal or wire transfer.
• Ad Formats: The network supports a variety of ad formats including display ads, native ads, and video ads.
• Publisher Eligibility: Publishers must have a minimum of 50,000 monthly pageviews to join Advessio.
• Revenue Share: Advessio offers a competitive revenue share model, with publishers receiving up to 85% of the generated ad revenue.

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4. Freestar

Freestar is an excellent choice for publishers in Indonesia built around optimizing ad placements, leveraging header bidding technology, and providing access to premium demand partners to maximize programmatic monetization. With a focus on transparency, the platform allows users to maintain control over their inventory to enhance revenue opportunities. Additionally, Freestar emphasizes user experience by ensuring ads do not compromise site speed or content quality, making it a solid partner for both large and small publishers in Indonesia.

Key Facts:

• Payment Details: Freestar offers timely, consolidated payments from all demand sources.
• Ad Formats: Adhesive Ads, Interstitial Ads, Native Ads
• Publisher Eligibility: Accepts publishers of all sizes and categories, but typically they require publishers to have a minimum of 1,000,000 pageviews monthly.

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5. Monetizemore

As one of the best ad networks in Indonesia, preferred by publishers across industries and platforms, Monetizemore takes care of everything for publishers to make sure that the highest paying ads are displayed always. Their AI-powered header bidding offers world-class support with reporting and custom ad ops. MonetizeMore works with a diverse set of publishers, from small website owners to large media companies across Indonesia, providing tailored solutions to meet their specific needs.

Key Facts:

• Payment Details: Monetizemore operates on a net 30-day payment cycle with a minimum payout threshold of USD100. The offered payment methods are PayPal, ACH, and Wire Transfer.
• Ad Formats: Playable Ads, Static Banner, Interstitial Ads, Native Ads, Rewarded Video Ads.
• Publisher Eligibility: As an advanced header bidding ad network solution, Monetizemore requires publishers to have a minimum of 500,000 impressions per month to use their monetization features.

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6. Mgid

Reaching about 1 billion people each month, Mgid is a global native advertising platform and one of the prominent ad networks in Indonesia. The network’s AI-based algorithms help you understand your audience and offers a range of advertising solutions, including native performance advertising and programmatic advertising to help scale engagement and conversion rates.

Key Facts:

• Ad Formats: Mgid’s formats include Native, Display and Video ads.
• Publisher Eligibility: They require a minimum of 3,000 unique daily visitors, and 90,000 unique monthly website visitors.
• Payment Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.

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7. Value Impression

A high-converting ad network, Value Impression is one of the best ad networks in Indonesia with marked CPC, RPM, and eCPM rates. With more than 8 years of experience in the adtech industry, ValueImpression helps publishers optimize their ads and simplify ad operations on a single platform. Their technology is a combination of both Header Bidding, Private Marketplace (PMPs) and Programmatic Direct, to help bring real value for publishers with solutions that guarantee total transparency and brand integrity across all screens.

Key Facts:

• Payment Info: ValueImpression pays publishers on a NET-30 basis. The withdrawal options offered are PayPal, Payoneer, Wire Transfer, and Bitcoin money.
• Ad Formats: Banner Ads, Instream Ads, OutStream Ads
• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. 

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The Bottom Line

Whether you are an experienced publisher or are just getting started,  these 7 ad networks in Indonesia provide a variety of options to efficiently monetise content and connect with your target audience through both domestic and international demand. With their impressive array of features, including competitive CPM rates, quick payout terms, flexible ad formats, customisations, and full support, the ad networks mentioned above have everything you need to succeed in the Indonesian digital ad space and meet your monetisation goals.