7 Best Ad Networks to Buy Website Traffic in 2026

1. Clickadu

Clickadu is a global ad network that has grown into one of the most format-diverse platforms in the performance traffic space, delivering over 6B+ daily impressions across 240+ countries. The network stands out for its format diversity and pre-verified traffic ecosystem, ensuring that advertiser demand is matched with cleaner inventory. Its unique Instant Text Message format adds another monetisation layer, especially for mobile-heavy audiences.

• Ad Formats: Push Notifications, In-Page Push, Popunder, Video Pre-Roll (VAST), Native Ads, Display Banners, and Instant Text Message (a distinctive format that delivers ad content via on-screen text notification).
• Why It Works: Notification-style formats work well for app installs, SaaS trials, and utility downloads
• Best For: Mobile-first publishers and those looking to diversify monetisation formats
• Best Use Cases & Verticals: Clickadu performs well across Gambling / iGaming, Dating, Finance, E-commerce, Utilities / Antivirus, Mobile App Installs, and Streaming / Entertainment. 

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2. PropellerAds

PropellerAds is one of the most reliable high-volume monetisation engines for publishers in 2026. With 12+ billion daily impressions and coverage across 195+ GEOs, it gives publishers immediate access to deep global demand across multiple verticals, from utilities and finance to gaming and e-commerce. What makes it particularly valuable from a publisher perspective is how well it balances scale and optimisation. Instead of forcing you to choose a single format, PropellerAds allows you to run multiple formats simultaneously and lets the system optimise revenue dynamically. This is especially useful for publishers still experimenting with monetisation strategies or those managing mixed GEO traffic.

• Ad Formats: Push notifications, in-page push (iOS-friendly), popunder, interstitial, multiformat
• Why It Works: Strong demand for utilities, SaaS trials, browser extensions, and productivity tools, especially on push and in-page formats where direct-response flows convert well
• Best For: High-traffic publishers, mixed GEO audiences, and those looking to test multiple formats without fragmenting demand
• Use Cases & Verticals: PropellerAds performs across a wide vertical range including E-commerce, Dating, Finance, Utilities / VPN / Antivirus, Mobile Apps / Installs, Sweepstakes, and iGaming

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3. Adsterra

Adsterra is one of the most globally diversified monetisation networks, reaching 248 GEOs with over 30 billion monthly impressions. For publishers, its biggest strength lies in format innovation combined with strong demand coverage, especially in emerging markets. The standout here is the Social Bar format, which behaves like a push notification but does not require user subscription. This allows publishers to monetise iOS traffic and low opt-in audiences, segments that traditionally underperform on standard push setups.

• Ad Formats: Social Bar, popunder, in-page push, native, display
• Why It Works: Social Bar and native formats blend well with software discovery flows (tools, SaaS, extensions), creating higher engagement without disrupting UX
• Best For: Publishers with global traffic, especially Tier-2/3 GEOs, and those struggling to monetise iOS audiences 
• Use Cases & Verticals: Adsterra performs well across Finance, Utilities / VPN, E-commerce, iGaming, Dating, Mobile Apps, Software / Streaming, and Sweepstakes

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4. HilltopAds

HilltopAds was established in 2013 and has built a strong reputation as a high-volume ad network with particular strength in the mainstream and entertainment traffic space, as well as a genuine willingness to accommodate adult traffic, a category many networks either ban outright or handle poorly. It is a revenue maximisation network built around high-volume formats and advanced monetisation recovery tools. With over 273 billion monthly impressions across 250+ countries, its biggest differentiator is AdBlock bypass technology, which recovers impressions that would otherwise be lost. For publishers with tech-savvy audiences, this can significantly increase total revenue without increasing traffic.

• Ad Formats: Popunder / Pop, In-Page Push, Video VAST (pre-roll), Video Slider, Display Banners, MultiTag (auto-rotating format selection from a single placement), and Direct Link.
• Why It Works: Utility and software advertisers actively target AdBlock users (VPNs, antivirus), making this audience segment especially valuable
• Best For: High-volume sites, entertainment publishers, and audiences with high ad-block usage
• Use Cases & Verticals: HilltopAds works across iGaming / Gambling, E-commerce, Dating (mainstream and adult), Entertainment / Streaming, Utilities / Antivirus, and Finance

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5. RichAds

RichAds is one of the most optimisation-focused ad networks for publishers who want better control over how their traffic is monetised. With over 5 billion daily impressions across 220+ GEOs, it combines strong demand with advanced tools that help match traffic to the highest-paying advertisers. From a publisher standpoint, the network’s segmentation (Premium, Standard, etc.) and optimisation features ensure higher-quality demand allocation, which can improve long-term EPCs rather than just short-term fill.

• Ad Formats: Push, in-page push, popunder, direct click, native, Telegram Ads
• Why It Works: Strong advertiser demand in utilities, SaaS tools, and crypto/software verticals, especially via push and Telegram ecosystems
• Best For: Publishers who want higher-quality demand and are focused on long-term yield optimisation
• Use Cases & Verticals: RichAds performs strongly across iGaming / Gambling, Dating, Finance / Crypto, Nutra, Utilities / Antivirus, E-commerce, Sweepstakes, and Mobile App Installs

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6. Adcash

Adcash has been operating for close to two decades, one of the longest longest-running networks in the space. It reaches over 200M+ million unique users daily across 195+ GEOs, offering a balanced mix of formats and GEO coverage. Adcash has refined its targeting and optimisation infrastructure over years of live campaign data across multiple verticals.For publishers, Adcash is particularly valuable because of its flexible pricing models and reliable payouts, making it suitable for both beginners and experienced monetisers.

• Ad Formats: Popunder, push, in-page push, native, display, interstitial
• Why It Works: Consistent advertiser demand in tech, SaaS, and utility verticals, especially for global audiences
• Best For: Publishers who want stability, predictable earnings, and a well-established network
• Use Cases & Verticals: Adcash performs across iGaming / Gambling, Entertainment, Technology, Finance, E-commerce, and Utilities. 

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7. RollerAds

RollerAds is one of the most accessible entry points for publishers, with a strong focus on push-based monetisation. It specializes in push notification advertisements, with smart targeting options, an in-house antifraud system and unique optimization algorithms to help publishers monetize their assets and connect with the best advertisers. The platform has scaled quickly to 7+ billion daily impressions.

• Ad Formats: Push, in-page push, popunder, Calendar Push
• Why It Works: Time-based and notification-driven formats work well for software trials, SaaS reminders, and utility installs
• Best For: New publishers, push-heavy monetisation strategies, and event-driven traffic
• Best Use Cases & Verticals: RollerAds performs well across iGaming / Gambling, Dating, Finance, Utilities / Antivirus, Sweepstakes, and E-commerce. 

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Final Thoughts

In 2026, the highest-earning publishers are not relying on a single network, they are building a stack of complementary demand sources, each optimised for different audience segments and formats. PropellerAds and Adsterra provide scale and global demand. HilltopAds and Clickadu unlock additional revenue through format diversity and AdBlock recovery. RichAds and Adcash bring optimisation depth and demand stability. RollerAds offers an accessible entry point with specialised push formats.

The most effective approach is layered: test multiple networks, compare performance by GEO and format, and continuously refine your setup based on real revenue data. Over time, this creates a high-performing monetisation system where every impression is routed to the highest-paying demand source.